The Hotel Florist  By  cover art

The Hotel Florist

By: Franceska McCaughan
  • Summary

  • This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.
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Episodes
  • Why My 301st Hotel Install Was My Last
    Jan 25 2023

    It has been a very emotional few months for me, so this last episode is definitely going to be on the more personal side. 

    There have been a lot of ups and downs in the last few months, from almost selling a business to the deal falling through last minute.

    To almost signing a client, to not signing a client last minute.

    And in these moments, you truly have to hold to your belief, trust the timing and know that everything is happening for you.

    As I always like to say, the universe always has my back.

    In this episode:

    • 1:20 Understanding my current energetics and reclaiming my personal power

    • 4:30 Why I decided to let a client go after 301 installs together

    • 8:47 Why identity work is really hard when it comes to making a switch or big decision
       
    • 10:20 New opportunities I am trailblazing in 2023

    • 12:30 The evolution of The Hotel Florist™ and where it is going

    I did not come this far in the floral industry to only come this far. Therefore I am keeping the Monthly 1:1 60 min Coaching open for the foreseeable future. This 1-1 container is for you if you are ready to take your floral business to the next level - not alone! So let's get there together! I only work with a small number of clients per year and spots are limited. Click the link to sign up today: https://www.thehotelflorist.co/offers/YMgA4hFL


    In just 28 minutes you could be on your way to landing your first hotel contract, click the link to watch the free masterclass to help you get started! https://webinarkit.net/webinar/registration/614280b6d795ba001862250d 




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    19 mins
  • What is The Hotel Florist™ & How to Start Working with Hotels
    Jan 18 2023

    I’m excited about this week’s episode because it’s going to be very practical and a really nice review of how to get started working with hotels.

    If you are a seasoned hotel florist and have already worked with hotels, or we've already worked together, this episode might not be for you.

    But if you are someone that is sitting on the fence and have been thinking about working with hotels for a long time, and are like, 

    “Okay, you know what? This is going to be the year…I’m going to pull the bandaid off…I know I can do this...but I’m just a little bit scared. 

    Can you remind me again of all the things I’m supposed to do?”

    This is episode is for you.

    • 1:00 What exactly The Hotel Florist™ is and what it aims to do

    • 2:02 Different ways you can be hired as a hotel florist

    • 4:20 Different types of payment structures you can expect from working with hotels

    • 9:05 What is consistent income and why it’s so crucial to business growth

    • 11:30 How do you make consistent income a as hotel florist and design your business around that?

    • 14:30 How one 6 year contract generated a million dollars in business revenue
       
    • 16:15 How The Hotel Florist™ brand was born

    • 19:14 How do you actually start working with hotels?


    Wondering how to start with hotels? The Hotel Florist™ Starter Kit offers no-bs guidance (literally less than an hour) on how to work with hotels. Click this link to automatically get $100 off if you buy within the next 24 hours! https://www.thehotelflorist.co/offers/zDtrEnPo 

    If you want to learn more about how you can create a profitable and sustainable floral business, then I highly recommend my turnkey floral design program Petals to Profit.  Petals to Profit launched in 2019 when I hit my second consecutive multiple six-figure year working literally one day a week.  https://www.thehotelflorist.co/offers/9W42Pu8a 

    Be sure to subscribe to our growing YouTube channel for more learning content on how to grow your floral business and create consistent income: https://www.youtube.com/@thehotelflorist

    P.S. All my free resources are in one place, click the link to jumpstart your hotel floral business: https://thehotelflorist.com/free  

     

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    27 mins
  • How to Handle Rejection when Pitching to Hospitality Accounts
    Jan 11 2023

     I am really excited about today's episode because as you begin pitching and starting your journey as a hotel florist, you may find yourself coming across a lot of different challenging scenarios. What do you do if you don't hear back from anyone at all? What if the hotel you are reaching out to already as a florist? What if hotel after hotel declines your proposal saying they aren't interested  — or worse, they run away with the idea you proposed to them and hire someone cheaper…ouch.

    We can talk about competition, but I think what we really need to do is shift our thoughts and deal with the real issue here…which is how to deal with rejection.

    • 1:20 Understanding that rejection is a part of the game
       
    • 4:00 Learning how to weed through the no’s until you find the yes

    • 6:15 My experience with rejection when breaking into the hotel floral industry

    • 8:20 Confidence does not come from thinking, confidence comes through doing

    • 10:30 The importance of keeping your foot in the door even when you get a “no”

    • 12:30 What do you do when a hotel tells you that they already have florist?

    • 18:00 What happens when that particular client doesn’t respond and then runs off with your idea and then pitches it themselves?

    The Hotel Florist Profit Method is the signature A-Z blueprint of how to pitch, land, design, and automate hotel partnerships. This program single-handedly has generated over $ 3.3 million dollars in hotel contract value for the members inside, in less than two years of enrollment. Use code THF10 for 10% off this signature program: https://www.thehotelflorist.co/offers/F5BDnbEJ 

    Watch the free masterclass to learn how you can start creating consistent income through hotel partnerships today: https://webinarkit.com/webinar/registration/614280b6d795ba001862250d

     

     

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    27 mins

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