In episode #90 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Laura Andriani, the Senior Vice President of Consulting at Two Circles – which is a global, data-driven sports agency that helps sports organizations build direct relationships between sports & fans.

Laura & the team at Two Circles have extensively studied the women’s sports industry across the globe, and are bullish on using data to demonstrate the long-term value of women’s sports.

In this episode, hear Laura & Caroline discuss:

• 📈The unprecedented growth that we’ve seen in women’s sports over the last few years alone.
• 🏆How fans of women’s sports demonstrate different behaviors than fans of men’s sports.
• 💰How Laura & her team use data to make the business case for investing in women’s sports.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

In episode #89 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Amanda Hazer, a “next quarter coach for women athletes.”

With a background in neuroscience and an MBA in innovation and product development, Amanda is now the Founder of Amanda Hazer Consulting.

In 2023, Amanda decided to take her skills and help women — specifically athletes — to use behavioral change to prepare for a fulfilling life beyond their sport.

Through her consulting practice, Amanda works with women athletes as they transition through and beyond sports to their next chapter.

She collaborates alongside athletes, coaches, and administrators to understand the layers to an athlete’s identity, to learn how they see value and purpose in their life and work, and then help them walk confidently into whatever's next.

In this episode, hear Amanda make the “business case” for why it’s essential to support women athletes through all phases of their athletic journey, including retirement.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

In episode #88 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline talks with Danette Leighton, the CEO of the Women’s Sports Foundation.

Fifty years ago – shortly following the enactment of Title IX – the Women's Sports Foundation was founded by Billie Jean King as one of the 1st organizations to recognize the role of sports in helping girls and women achieve their full potential in sports & in life.💪

What was started by BJK in 1974 with a $5,000 check, has grown into a multifaceted organization that has invested over $100 million to help girls and women play, compete, and lead - in sports and beyond.

The Women's Sports Foundation believes that giving girls and women access to sports is not only transformative for them, but also beneficial to society at large.

Through their research, advocacy, and community programming, the WSF continues to illuminate the societal and cultural impact that is made when girls and women play sports.

In this episode, hear Danette & Caroline dig into the WSF’s core belief & guiding light: that equality in sports leads to equality in life.

This episode was recorded on March 22, 2024.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop