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Conversations for Research Rockstars

By: Research Rockstar Training & Staffing
  • Summary

  • Conversations and guest lectures on market research methods, data analysis optimization, career trends, and anything else related to advancing the work and careers of Market Research & Insights professionals. Hosted by Kathryn Korostoff, President of Research Rockstar Training & Staffing. Kathryn has completed hundreds of market research studies and led both small and large market research teams; she is also proud to be one of the original 15 Insights Association IPC Laureates. To learn more, visit www.researchrockstar.com
    Research Rockstar Training & Staffing
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Episodes
  • Jobs to be Done as a Framework for Customer Insights
    Mar 26 2024

    In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs. Whether it's for physical products or services, understanding the real motivations behind purchases and brand choices is crucial. In professional market research, we know that customer decision-making is seldom rational and often more complex than it appears. While there are various frameworks we can use to gain deeper customer insights, JTBD is a useful framework for identifying innovation, differentiation, and segmentation opportunities. What is the customer's ultimate aspiration for using this product or service? What are they trying to accomplish? In this episode, examples illustrate the model's potential, using examples from cars, refrigerators, and coffee makers.

    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.

    We believe it: Inside every market researcher, is a Research Rockstar!

    Hope you enjoy this episode of Conversations for Research Rockstars.

    HTTP://www.researchrockstar.com/

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    877-Rocks10 ext 702 for Support, 701 for Sales

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    11 mins
  • What Really Drives Brand Connection? The Power of Authenticity.
    Feb 23 2024

    Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands and their customers. Drawing on psychological research, learn how authenticity impacts consumer decision-making and brand loyalty, and how these factors vary across different demographics. Dan introduces Breakthrough Research's innovative approach to measuring brand authenticity, offering new perspectives on evaluating its impact. Don't miss this insightful discussion on the importance of genuine connections in the marketplace. For more on Breakthrough Research, visit their website.

    Brands (and people) need to be authentic in order to form long-lasting connections with their customers. Traditional market research approaches may measure brand appeal or purchase interest, but they may be missing out on the important aspect of authenticity. To learn more about Breakthrough Researcher's authenticity model, check out their LinkedIn page. 

    In the episode, Dan also mentioned the broader work of Breakthrough's Chief Innovation Officer, Abrahama M. Rutchick, Ph.D. We recommend learning more about Abe's work here.

    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. 

    We believe it: Inside every market researcher, is a Research Rockstar!

    Hope you enjoy this episode of Conversations for Research Rockstars. 

    https://www.researchrockstar.com/

    Facebook

    LinkedIn

    877-Rocks10 ext 703 for Support, 701 for Sales

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    39 mins
  • From Basic to Bold: AI Adoption Scenarios for Market Research & Insights Professionals
    Feb 8 2024

    What is your team's position on the continuum from basic to bold of AI so far? Is the status on the basic end, with AI used for personal productivity but not much else? Or is your team looking to leapfrog conventional methods with new AI-driven customer insights-driving products and services? Hint: your team is more on the bold end if it is already piloting solutions that include components such as avatars/conversational AI, data-to-text, image analysis, or synthetic data. 

    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning courses are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. 

    We believe it: Inside every market researcher, is a Research Rockstar!

    Hope you enjoy this episode of Conversations for Research Rockstars. 

    http://www.researchrockstar.com/

    Facebook

    LinkedIn

    877-Rocks10 ext 703 for Support, 701 for Sales

    Info@ResearchRockstar.com

     

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    12 mins

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