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B2B Better

By: Jason Bradwell
  • Summary

  • Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

    B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

    Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

    Learn more about B2B better here: https://www.b2b-better.com/

    © 2023 B2B Better
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Episodes
  • How to Incorporate PR into a Multi-Channel Strategy
    Mar 26 2024

    In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day.

    I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side.

    What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results.

    During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder.

    Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.

    https://sopro.io/b2b-better/

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    40 mins
  • How to Leverage Niche Marketing for Greater Commercial Impact w/ Callum McGranaghan
    Mar 12 2024

    In this episode, I speak with Callum McGranaghan, Director & Head of Paid Social at Social for Good.

    We had a great conversation on the power of niching down in service-led businesses and its impact on their prospecting campaigns - especially when combined with low-ticket, high-impact projects to get their foot in the door with new clients.

    Callum also shared the importance of multi-channel outreach, and how segmenting your audience profiles is crucial for standing out in crowded markets.

    He also shared his journey at Social for Good, which involved really understanding what drives customer decision-making and then using this research to develop a value proposition that aligns with those needs.

    This episode is a must-listen for service-based businesses looking to understand how focusing on their core value proposition can drive real-world commercial results.

    Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.

    https://sopro.io/b2b-better/

    Follow Callum here - https://www.linkedin.com/in/callum-mcgranaghan/

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    35 mins
  • How To Make Anonymous Case Studies Work for You w/ Joel Klettke
    Mar 6 2024

    In this episode, I speak with Joel Klettke, Founder of Case Study Buddy.

    We had a great conversation on B2B case studies - namely, how to create ones that stand out from the usual legal-has-killed-all-joy-from-this-piece-of-content crap that fills our feeds.

    We also covered a topic near and dear to my heart - what can I do to convince a sceptical customer to sign off a case study? There are a bunch of different methods Joel shared, but the one that stood out to me was creating an 'anonymous' case study.

    Follow Joel here - https://www.linkedin.com/in/joelklettke?originalSubdomain=ca

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    39 mins

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