Giving your clients a good experience is key to growing your business and word-of-mouth referrals. But, what are some simple ways to elevate the client experience without selling your soul or working 24 hours a day? In this week's episode of the This Week In Weddings podcast, we're chatting about some simple tips to elevate your client's experience in a manageable way.

About our guest:

Behind the lens of Lynne Reznick Photography, Lynne Reznick is an educator-turned-photographer on a mission to share her knowledge and lessons learned from nearly a decade of industry experience. A lifelong learner at heart, Lynne combines her passion for training and mentoring with a unique teaching approach grounded in proven educational practices.

As the founder of The Wedding Client Experience Academy, Lynne offers an easy-to-digest online curriculum based on four fundamental pillars. The result establishes deeply rooted trust with clients, streamlined systems for the busiest workflows, and empowers pros to create bespoke moments for their couples.

In addition to providing ongoing mentoring and coaching intensives, Lynne shares several complimentary resources on her site’s educational hub-including the Styled Shoot Planning + Timeline Spreadsheet and The Manual Mode Pocket Guide.

A sought-after expert in her field, Lynne’s insight has been recently published with Rangefinder Magazine, the Rising Tide Society, SpecialEvents.com, and the Knot.

In this episode, listeners will hear about:

• Lynne's background and how she got into the wedding and event industry after being a teacher
• How proactive communication is a key to giving your client's a good experience
• Using automation to schedule communication with clients
• Tips for making email templates sound more personal
• Ideas for connecting with clients both before, during, and after their wedding
• Lynne's "Wedding Client Experience Academy" course

Want to connect with Lynne?

• Online: https://www.lynnereznickphotography.com
• Instagram: @lynnereznickphoto
• Facebook 

Getting your work published in a wedding magazine or blog is an aspirational goal for many. But with fewer publications out there, it's more competitive than ever. In this week's episode of the This Week In Weddings podcast, we're chatting about best practices for finding the right publications to submit to, getting your work published, and following up.

About our guest:

Jainé Kershner is a wedding photographer based in New York. Jainé Kershner Photography was handpicked as one of NY’s best wedding photographers to know by BRIDES and has been featured in several publications including Martha Stewart Weddings, BRIDES, Style Me Pretty, and The Knot.

In 2018, Jainé launched "Tea with Jainé" to directly educate wedding photographers with honest answers, actionable steps, and tangible tips to successfully grow and create a profitable photography business. She hosts her weekly podcast “Tea with Jainé” where she chats with wedding industry insiders who share their knowledge, experience, and expertise directly with her audience. Jainé is a dedicated business coach who offers one-on-one sessions along with submission curations services for wedding photographers. 

In this episode, listeners will hear about:

• Jainé's background and how she got into the wedding and event industry
• Finding the right publication match for your work
• The benefits of print vs. online publication
• What publications are looking for in terms of images
• When to submit based on wedding seasonality
• Jainé's suggestions for following up once a wedding has been submitted

Want to connect with Jainé?

• Online: https://www.jainekershner.com/
• Instagram: @jainekershner
• Tea with Jainé podcast for wedding photographers

Many wedding industry entrepreneurs overlook Pinterest as a marketing tool, but it's still around and still generating leads. In fact, proper use of Pinterest can even help your work get noticed by search engines like Google. In this week's episode of the This Week In Weddings podcast, we're chatting with a Pinterest strategist about the platform, how it's changed in recent years, and the basics for getting the most out of it.

About our guest:

Gabby Pinkerton is an adventurous Wedding Planner, Pinterest Strategist, Youtuber and Wedding industry speaker. Her YouTube channel aims to help wedding pros grow their business by using Pinterest and targeting their ideal clients.

During the Pandemic, she launched a Pinterest Strategy company, Gabby Pinkerton Co. that focuses on helping wedding pros attract their ideal clients on Pinterest. She and her team offer done-for-you Pinterest Management as well as a robust, no-fluff Pinterest course for those who want to tackle it themselves. 

Gabby is a recurring speaker at the Wedding Summit Series, Book More Weddings Summit and participates in several wedding bundles offering Pinterest mini courses. She has taken the stage at the National Association of Catering and Events, The Rising Tide Society and virtual gatherings over the last few years.

In this episode, listeners will hear about:

• Gabby's background and how he got into the wedding and event industry
• How Pinterest has changed in the last two years
• The new "Idea Pins" on Pinterest and how their similar to TikTok and Instagram Reels

Want to connect with Gabby?

• Online: https://gabbypinkerton.com/ 
• YouTube: https://youtu.be/U0NN-Enorqk
• Instagram: @gabbypinkerton and @causewecanevents