Did you know that even your emails can incorporate a compelling story? Nothing captures a person’s attention more than a good story, and a good storyteller knows how to weave in sensory details to create a vivid picture. Join us to learn more about telling sensory stories with today’s guest!

Zafira Rajan is a copywriter, speaker, creativity coach, and brand strategist helping entrepreneurs unblock their voices, harness their creative energy, and write sensory stories that connect with their audiences. In this episode, Zafira explains how to write evocative stories that connect you to your ideal client, how to find stories that connect to your offer, and three things to ask yourself before sharing a personal story. We also discuss how to create a brand that grows with you and feels like poetry, along with how bringing more creativity into your life can help prevent burnout.

Show Highlights:

• The secret to writing good emails
• Using transitional phrases for natural segues that are relevant to the reader
• Three questions to ask yourself before sharing something personal
• Bringing in sensory details to tell rich stories (Use textures, fragrances, sounds, and dialogue to create a vivid picture.)
• Tips for incorporating sensory details
• Specifics from Zafira’s chart about communication, spirituality, entrepreneurship, and innovation
• The process Zafira went through in building her brand
• Zafira’s story of becoming a writer
• Making space for the creative process: how Zafira crafts her offers
• Tips for reengaging with your creative spark
• Finding spaciousness in life to prevent burnout: Break the patterns!
• Hear Zafira’s answers to rapid-fire questions about books she’s reading/recommending, helpful advice, and her morning routine.

Resources:

Connect with Zafira Rajan

Website and Instagram

Connect with Paula

Join the Cosmic Business Lab! This is a year-long program with me going deep into the business strategies I’ve used to build my six-figure business. You’ll get access to resources, courses, and three calls a month, plus bonus calls with guest experts. Are you ready to uplevel? Join here.

Get the 2024 Astrology Guidebook and receive all my hand-picked lay-low and auspicious days for the year, plus major transits and auspicious dates from the Indian calendar that you can drop right into your Google calendar. We have added exciting, new features in the latest version of the Guidebook! 100% of the profits go to a school for underprivileged kids in Varanasi.

Sign the 2K for Change Pledge, committing as a spirit-led entrepreneur to give $2000 to causes in 2024 in cash and/or services. Learn more and sign up HERE.

Help us with research so that we can create the tools to help you build giving into your business (this is also research for a book I'm writing!) Thank you.

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The Cosmic Business Salon is live today–and I’m breaking it down in today’s episode. This event is all about how to build your values-based, health-centered, spiritually aligned, and financially successful business so you can bankroll the change you want to see in the world. We share information in the form of conversations with incredible thinkers and business owners who are out in the world doing this work in real time. They are joining us to share actionable tips on what works, and they are doing it in short, 30-minute, audio-only conversations that are easy to fit into your day. Join me in this episode for a preview of the Cosmic Business Salon!

Show Highlights:

• Sign up today for this free event and gain immediate access to a wealth of information!
• A preview of the five days, speakers, and topics in the Cosmic Business Salon:
• Day 1: All about AI
• Jared Campbell, an AI and tech expert, teaches spiritual practitioners how to use ChatGPT.
• Gemma Bonham-Carter, a course creator mentor, shares practical tips for creating a brand guide for your business.
• Linda Sidhu, a list-building expert, talks about ideal client research and how to use ChatGPT to create a quiz.
• Day 2: Centering your values and your business
• Trudi Lebron, founder of the Institute for Equity-Centered Coaching and author of The Antiracist Business Book, focuses on unearthing and applying your values to your day-to-day business.
• Ellen Yin, host of the Cubicle to CEO Podcast, talks about how to be more transparent in your business.
• Krystle Cobran, DEI expert and coach, shares tips for business owners to shift the paradigm around sharing stories and forging connections.
• Day 3: Collaboration and relationship building
• Eleanor Beaton, a leadership and business coach, teaches how to grow your list with roundtable marketing.
• Alejandra Siroka, a communications expert, focuses on showing up more authentically and navigating difficult conversations more skillfully.
• Day 4: Sharing your message and burnout-proofing your business
• Marisa Corcoran, a copy mentor, teaches how to create a powerful welcome sequence to wow and warm up your clients.
• Amelia Hruby, Ph.D, host of the Off the Grid Podcast, discusses marketing without social media and how to leave social media without losing your clients.
• Tasha Booth, a launching and hiring expert, shares how to hire your first VA.
• Day 5: Money, your purpose, and your business
• Miata Edoga, CEO/founder of Abundance Bound, shares how to improve your relationship with money.
• Liz Kimball, my incredible coach, turns the tables and interviews me about what it means to center your purpose in your work.

Resources:

Connect with Paula

It’s here! The Cosmic Business Salon begins today! Build your ethical and equitable, spiritually aligned, and financially successful business so you can bankroll the change you want to see in the world. Sign up today...

Welcome to an exciting episode featuring Nina Rao, an incredible Kirtan leader who tours the world with Krishna Das. We discuss how chanting, particularly to Hanuman, can support you to feel hopeful, even in dark times, along with what is special about India’s wildlife and why it needs our support. Nina educates us on the work and origins of Saving Wild Tigers, the charity that we are supporting in the Cosmic Business Salon as the next round begins on April 22. This free event features powerful conversations on building your values-based, health-centered, spiritually-aligned, and financially successful business so you can bankroll the change you want to see in the world. Sign up today!

Nina Rao learned traditional chants from her grandfather in a village in South India when she was nine years old, and the chants quietly stayed with her until she rediscovered chanting with Krishna Das in New York in 1996. In 1998, she met her guru, Sri Siddhi Ma, in the foothills of the Himalayas and spent time with her regularly for 19 years. Her childhood was spent living in and moving between many countries around the world until settling in New York. Her working life began in the banking industry, and she soon moved into organizing and leading photographic wildlife safaris in Africa and India. Since 1996, Nina has worked as Krishna Das’ business manager and accompanist, as well as a chant leader on her own. Nina tours with Krishna Das and was honored in 2013 to accompany him to the Grammy Awards. Also in 2013, she released her debut album, Antarayaami–Knower of All Hearts, and followed up in 2018 with her second album, Anubhav, which was entirely crowdfunded. Since 1998, she has supported conservationists in preserving the sacred wilderness and forests of India via her charity, Saving Wild Tigers. Nina is a podcast host on the widely heard Be Here Now Network, exploring spirituality, practice, and conservation of wilderness and nature. In addition, she regularly leads Kirtan chanting workshops and virtual and in-person retreats in New York and beyond.

Show Highlights:

• The origins of Nina’s charity, Saving Wild Tigers, and why she left the banking industry for something more
• Nina’s account of how meeting Krishna Das and Sri Siddhi Ma helped her find a love for travel and wildlife
• Understanding the major issues, the scope, and the great need to save wild tigers
• The truth about why we need to preserve wilderness and cultivate a real reverence for nature
• The support that Saving Wild Tigers gives to other organizations
• Chanting, staying grounded, and fundraising for worthy causes are parts of Nina’s life
• Practice gives a foundation and a safe space to open up your mind, become more expansive, be inspired, and create important connections.
• The beauty and significance of Hanuman

Resources:

Connect with Nina Rao: Saving Wild Tigers and Nina Rao

Connect with Paula

Exciting news! The next round of the Cosmic Business Salon begins on April 22! Build your ethical and equitable, spiritually aligned, and financially successful business so you can bankroll the change you want to see in the world....