The Art of Longevity  By  cover art

The Art of Longevity

By: The Song Sommelier
  • Summary

  • Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view.

    The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.

    © 2024 The Art of Longevity
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Episodes
  • The Art of Longevity Season 9, Episode 4: Marika Hackman
    Apr 12 2024

    Marika Hackman's Big Sigh is everything a 4th album should be. Really good songs, good scheduling, sophisticated arrangements (brass and strings accompany many tracks). The album has variety - from the mysterious instrumental interludes of The Ground and The Lonely House (opening sides A and B of my/your bottle green vinyl copy) to stand out singles (Slime, No Caffeine) to epic album tracks (Hanging, The Yellow Mile). It has an impressive musicality and most of all, it has real depth. A truly great album is one you can climb into. Every listen reveals something new. Keep listening and your favourite songs will shuffle around changing places like a game of musical chairs. That’s Big Sigh.

    A record such as this, in 2024, can reach a fleeting and lofty height of number 67 on the UK chart. So what’s wrong with the system here?

    “Everything gets put on the little guy. Why has it become about artists and fans rather than labels driving the commerce? There should be a mutual respect between artist and fan, do they really want to see me on a selfie cam sending out a faceless message?”

    But for an artist like Hackman, such frustration fights it out with gratitude on a daily basis. After all, she can make (expensive) records, get paid advances and take a full band on tour. Many ‘middle class’ artists operating in the same commercial layer as Marika cannot quite make it there.

    What qualifies as the next level in this weird reality video game we call a career in music?

    “It’s hard to break that ceiling to that next level - where it can run by itself - you need people to invest in you over the longer term, not just for one tour. As artists we need to value ourselves more. We need to stop showing the industry that we are worthless. There can’t be an industry without us”.

    We need this to change. Because we deserve another four Marika Hackman albums, at least. Critically revered from her debut, the consensus (I read every review I can set eyes on) is that Hackman’s 4th studio album Big Sigh is her best work to date.

    “Whenever I sit down to do a new record, it’s always about being better than the last one. To hear people say that my music has progressed to a new phase is like fuel to my fire. It’s lonely making records on your own, you can easily lose perspective”.

    As for the masterpiece, that is still to come. What happens after that is down to us.

    “I feel like I’ve got songs that are more classic that are yet to come. I used to dream about making a record that would transcend a generation, but now I just want to make a record that sounds like a classic record to me”.

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    1 hr and 2 mins
  • The Art of Longevity Season 9, Episode 3: Travis, with Fran Healy
    Mar 29 2024

    Fran Healy and his band Travis have this longevity thing down. Firstly, you must have a love and addiction to music, as something magical. Secondly, that magic is for you to create - making music to nobody’s expectations but your own. But thirdly, you get lucky. As Fran says in episode 3, Season 9:

    “The chances of a shit kicker from Glasgow going on to win the best band in the world is a billion to one. How can you be proud to be lucky?”

    Well okay, but as all bands that ever got a break know, you have to be in it to win it. And for 35 years now, Fran has been in it - always mining for that song gold.

    “Most songwriting is digging, until you find that nugget, and you extract it from the rock. You keep digging because you know you will find something”.

    New song Gaslight is one such nugget - a fabulous pop-rock stomp, with a brass arrangement and burst of dirty guitar to boot. It feels confident. And, Travis has a new album - L.A. Times - written by Fran Healy from his studio on the edge of Skid Row, Los Angeles, where he has lived for 10 years. He describes L.A. Times as Travis’ “most personal album since The Man Who”. That album went 9X Platinum in the UK alone and shot the band into superstardom, and while no such expectations exist for L.A. Times, that’s just as it should be. The band that rose to fame during the peak CD era in the 90s is releasing their 10th album into a world where vinyl sells more than CDs, but streaming still rules. Does Travis have a place in this space?

    It’s just not something that will concern Healy or his bandmates that much.

    The problem is when you think you are the shit, you are the diamond. But I’m still a lowly miner, and always will be. Joy and success you can define any way you want, but it’s about you, the person, not outside things”.

    The writer of a song called Gaslight will never be gaslighted it seems.

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    47 mins
  • The Art of Longevity Season 9, Episode 2: Ed Harcourt
    Mar 20 2024

    After 25 years in the music business, both as a major label priority artist and as a jobbing musician, Ed Harcourt still has big ambitions.

    “My greatest achievement would be to write a song I would never get bored of singing”.

    Cards on the table, Ed Harcourt’s two instrumental albums made between 2018 and 2020 (Beyond the End and Monochrome to Colour) got me through the pandemic. Well, they certainly helped. But Ed didn’t sing on either, so it comes as something of a relief to have Ed Harcourt back in the world of songs. Not only that, but his best batch of songs for a while - held together on a cracker of a new album El Magnifico. It is quite possibly the best album he has ever made. The question is, will enough people get to hear it?

    Harcourt was first signed to Heavenly Records, which was subsumed into the EMI empire of old, where he was a priority UK artist for a while - thrust into the eye of the needle. But the chart positions never came, the pressure mounted, and, inevitably, Harcourt moved on into the second phase of his career as an independent artist. These days, his view of ‘the industry’ is understandably jaded.

    “I went a bit mad. I had been institutionalised. I felt done. It still feels like a rollercoaster, but I can’t do anything else”.

    His solo albums as an independent artist have impressed critics and fans - especially Furnaces (2016) - but commercial success has been elusive, and Furnaces left him burnt out and in need of a change (hence the ‘neo classical phase’ that followed).

    Harcourt remains an active collaborator, however, producing albums for Kathryn Williams and Sophie Ellis Bexter, whom with Ed co-wrote on her last three albums. He is now working with emerging artist Roxanne De Bastion. In many ways, it is surprising he is not more in demand as a producer, although by his own admission, he will never be motivated to do anything within a million miles of what you might call a trend. Meanwhile, he tours with cult Ohio indie band The Afghan Whigs and is waiting for some film score projects to drop. But, for an ambitious artist, is that success?

    “Success is working. Just making music all the time. I am proud but dismissive. Something will come, but I just don’t know what, yet…”

    Harcourt now makes music with the battle scars of an artist who has been through the mangle. He rode the hype cycle - signing a five album deal to a major, experiencing the fallout from that, and steadily rebuilding to a place where he can always make music for himself.

    In particular on El Magnifico, there is a bouncy, upbeat ‘single’ in Strange Beauty, while Deathless is a throwback to the classic days of album songs - a centrepiece if you will. Broken Keys is reminiscent of Elvis Costello during his 70s heyday, while Into The Loving Arms Of Your Enemy may well be Harcourt’s best song so far.

    In fact, it might be the song Ed Harcourt never gets bored of singing.

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    56 mins

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