In today's episode, you'll learn how video storytelling can amplify your Corporate Social Responsibility and social impact programs. We chat with Tamika Bickham, CEO and Creative Director of TB Media Group, to discuss the power of authentic storytelling and how it can foster emotional connections with your audience. We explore the types of stories that resonate most, the role of authenticity, and how to leverage video content across various platforms. We also review valuable tips on involving employees in your storytelling efforts and how to adapt your content for different audiences.

Timestamp of our discussion:
1:14 - What are the stories CSR leaders can tell to build more support for their social impact programs?
6:06 - How do you involve employees in your CSR storytelling? 9:07 - How can video help build support for your mission or organization?
11:20 - Hallmarks and traits of a video that produces inspired feeling in your audiences
14:57 - Vertical and user generative content style videos
17:41 - Authenticity in your CSR communications and marketing 21:45 - Trends over the next 12-18 months in video-based social impact storytelling that professionals listening to / watching this podcast should monitor closely?
26:43 - When and how can CSR leaders use video storytelling in their campaigns and communications?

Connect with Tamika:

https://www.linkedin.com/in/tamikabickham/ TBMediagroup.com

Music by https://youtube.com/ikson

@iksonmusic

In today's episode, you'll learn about the power and potential of ERG (Employee Resource Groups) discussion groups. We chat with Tiffany Huard, a leader in the ERG discussion group space, to delve into the benefits, challenges, and solutions associated with these groups. We explore how to drive engagement, prevent burnout, and create a successful ERG program.

Timestamp of our discussion:

1:28 - Who participates in these discussion groups?

1:58 - How do you get members?

3:14 - What takes place in an ERG Discussion Group?

4:48 - What are the outcomes of discussion group? How do members use this information?

5:56 - Most common challenges that ERG practitioners face?

11:26 - Solutions for ERG Leaders

14:58 - How to get involved with ERG discussion groups

15:55 - ERG discussion groups in the future

Sign up for ERG Discussion Groups:
https://benevity.com/erg-discussions

Connect with Tiffany Huard:
https://www.linkedin.com/in/tiffany-h-66124943/

Music by https://youtube.com/ikson

@iksonmusic

In today's video, you'll learn about the evolution and future of corporate volunteering. We chat with with Sona Khosla, Chief Impact Officer at Benevity, to discuss how the definition of volunteering has changed, especially in the wake of the pandemic. We explore how companies can leverage these changes to create more inclusive and impactful programs. We look at insights from Benevity's research on the state of corporate volunteering, revealing surprising statistics and trends that can help social impact professionals enhance their CSR strategies.

Timestamp of our conversation:

0:56 - State of corporate volunteering today and changes the last few years
5:21 - How has the definition of volunteering changed since the pandemic?
8:49 - What makes a corporate volunteering program successful? 6:11 - What features do the best volunteering programs use? 21:07 Why should companies invest in volunteering programs 25:29 - Where’s corporate volunteering headed in the next 2-5 years?
31:59 - about Benevity Impact Labs?

Read the State of Corporate Volunteering https://benevity.com/state-of-volunteering-2024

Learn more about Benevity Impact Labs:
Benevity.com/impactlabs

Connect with Sona Khosla https://www.linkedin.com/in/sonakhosla/

Music by https://youtube.com/ikson
@iksonmusic