• Product Momentum Podcast

  • By: ITX Corp.
  • Podcast
Product Momentum Podcast  By  cover art

Product Momentum Podcast

By: ITX Corp.
  • Summary

  • Amazing digital experiences don’t just happen. They are purposefully created by artists and engineers, who strategically and creatively get to know the problem, configure a solution, and maneuver through the various dynamics, hurdles, and technicalities to make it a reality. Hosts Sean and Paul will discuss various elements that go into creating and managing software products, from building user personas to designing for trackable success. No topic is off-limits if it helps inspire and build an amazing digital experience for users – and a product people actually want.
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Episodes
  • 133 / From Positioning to Sales Pitch: How to Make the Buying Process Easier, with April Dunford
    Apr 30 2024

    As the saying goes, not to decide is to decide. And, as April Dunford explains in this episode of Product Momentum, ‘not to decide’ — that is, the customer’s own inability to make a decision — swipes 40-60% of the average B2B salesperson’s revenue pipeline. (source: The JOLT Effect, by Matthew Dixon). B2B selling is …

    The post 133 / From Positioning to Sales Pitch: How to Make the Buying Process Easier, with April Dunford appeared first on ITX Corp..

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    18 mins
  • 132 / 3 Ways AI Is Transforming Product Management, with Janna Bastow
    Apr 16 2024

    Integrating AI tools into the product management workflow isn’t about cutting humans out of the loop. There’s nothing in the product manager playbook saying, “yeah, yeah, just build this idea and ship it.” Instead, as ProdPad co-founder and CEO Janna Bastow suggests, use AI tools to remove some of the grunt work so that we …

    The post 132 / 3 Ways AI Is Transforming Product Management, with Janna Bastow appeared first on ITX Corp..

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    35 mins
  • 131 / Shift Left: Integrating a Security Mindset Early in the Software Development Life Cycle, with Paul Connaghan
    Apr 2 2024

    When product development teams build new software tools and systems, they like to start with the end in mind by nudging quality assurance and security scanning closer to the early stages of the process. Paul Connaghan, Principal Application Security Consultant at RiverSafe in London, UK, says this “shift left” approach goes straight to the heart …

    The post 131 / Shift Left: Integrating a Security Mindset Early in the Software Development Life Cycle, with Paul Connaghan appeared first on ITX Corp..

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    27 mins

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