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Subject Matter

By: Ben Bradbury
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  • Summary

  • Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you. But committing to a podcast is tough. The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue? This is the Subject Matter podcast, a show for aspiring creators wanting to build with audio. Hosted by Ben Bradbury, every episode is a golden nugget of everything he’s learnt as an aspiring creator, freelance podcaster, and agency owner. Now Head of Audio at Workweek, Ben and the team are producing incredible podcasts from talented creators. If you’re looking to build, grow and monetize your audience, just like they are, this is the show for you. Here’s what you can expect from this season. We’ll have 2 types of episodes: In-depth interviews, and bite-sized commentary. With the interviews you’ll hear from subject matter experts, learning how they got started in the audio space, and into the weeds of how they maximize the impact of their audio. You’ll get actionable insights into growing and monetizing your content, from guests who practice exactly what they preach. They’ll also be short episodes including commentary from each interview, diving into case studies you can learn from, and providing practical tips to make your show worth listening to. If you want to make the most of the audio revolution, you’re in the right place. New episodes dropping May 23, with four new episodes every week after that.
    Copyright 2023 Ben Bradbury
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Episodes
  • S7 Ep11: Tommy Yionoulis: How Merging Creativity And Discipline Makes You More Consistent

    S7 Ep11: Tommy Yionoulis: How Merging Creativity And Discipline Makes You More Consistent
    Dec 22 2022
    It’s not exciting, it’s not sexy but managing your operations is going to make you a more consistent creator and reduce stress. How? Tommy Yionoulis unpacks his playbook. Tommy is the Founder of OpsAnalitica, the easy-to-manage operations analytics platform, that helps business owners identify and remediate problems, in real-time. Ben and Tommy get into how OpsAnalitica turns human activity into measurable data, why writer’s block is for amateurs, and why merging creativity with discipline is the ultimate win. Follow Tommy: LinkedIn: linkedin.com/in/tommyy And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
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    37 mins
  • S7 Ep10: Why It Pays To Own A Narrative

    S7 Ep10: Why It Pays To Own A Narrative
    Dec 15 2022
    Storytelling isn’t a nice-to-have, it’s the fuel that powers creators and operators. Find out how to harness the power of narrative. Ben dives into a five-minute breakdown of how to narratives builds culture, asks some questions designed to guide you towards your North Star, and offers up practical ways of how to shape your storytelling for your unique audience. Grab a pen for the inside scoop on building your creator brand. And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
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    5 mins
  • S7 Ep9: The Role of Social in your Media Ecosystem

    S7 Ep9: The Role of Social in your Media Ecosystem
    Dec 7 2022
    Why is your social media like a department store? Ben gets into it in this five-minute run down. There are plenty of social media strategies out there but as a creator what do you really want from your posts? Ben goes through picking a channel, creating your content flywheel, and using your feeds to lead your audience to even more of your content. And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_
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    5 mins
Management Career Success Economics Personal Success
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