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15 Minute Freelancer

By: Louise Shanahan
  • Summary

  • 15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.
    © 2024 15 Minute Freelancer
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Episodes
  • 93. Pressing pause?
    Feb 3 2023

    Did you know this podcast has been going for 2 years? That's a lot of freelancing chat.

    In this episode, I share some thoughts about where the podcast is going in 2023 (spoiler in the title?). 

    And in case you're pondering a similar conundrum about how to move forwards (or not) with a particular project, I'm sharing some questions to consider to help you decide when to quit/take a break/power on, along the following themes:

    • Enjoyment vs. value to others
    • Scaling back vs. quitting altogether
    • Sunk costs vs. maintaining momentum
    • Filling up your creativity cup
    • Keeping the goal the goal!

    Thanks to everyone who has supported the podcast so far. Until next time (whenever or wherever that is), happy freelancing!

    Stay in touch!

    Newsletter: 15minutefreelancer.substack.com
    LinkedIn: Louise Shanahan
    Website: thecopyprescription.com

    Support the podcast! If you find this podcast helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

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    12 mins
  • 92. Using video to market your business (pt. 2 with Jude Charles)
    Jan 27 2023

    This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first.

    “As a freelancer in 2023, it is no longer an option whether or not you tell stories, it is imperative for you to tell stories.”

    In this episode, Jude shares more tips and examples of how visual storytelling can build trust with clients, and we dive into the practicalities of using video to market ourselves.

    We cover:

    • 5 different ways to tell an unforgettable story using visual strategies
    • Why (and how) you should take people behind the scenes of your business
    • How to get shy clients to contribute to video case studies
    • How to leverage your video to get more eyes on it.

    Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

    Mentioned in this episode:
    Website: http://JudeCharles.co
    Newsletter: http://JudeCharles.co/newsletter
    Dramatic Demonstration: https://judecharles.co/book 

    Say hi to Louise:

    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in regular snack-sized bites.

    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

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    16 mins
  • 91. Storytelling for your personal brand (pt. 1 with Jude Charles)
    Jan 20 2023

    How can a pair of white shoes help someone land a new client?

    Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to share, this episode is split into two parts.

    In this first part, Jude explains how to harness the power of storytelling to connect with clients. As well as telling a few of his own inspirational stories, Jude also shares:

    • Why sharing more of your personal story can help you stand out from the crowd
    • How to tell stories that get clients to sit up and pay attention
    • Why you need a "story book" journal and how to create one
    • The moving story behind those white shoes.

    Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

    Mentioned in this episode:
    Newsletter: http://JudeCharles.co/newsletter
    Story Bank Journal: http://storybankjournal.com

    Say hi to Louise:

    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in regular snack-sized bites.

    LinkedIn: Louise Shanahan
    Website: thecopyprescription.com

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.


    Show more Show less
    16 mins

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