A View From The Top  By  cover art

A View From The Top

By: Adrian Cropley OAM
  • Summary

  • A regular podcast produced by the Centre for Strategic Communication Excellence, featuring Adrian Cropley OAM, FRSA, Fellow IABC, SCMP and some special guests – leading communication professionals from around the world sharing stories about their career journeys. You'll hear personal stories about how these leaders built their careers in diverse disciplines such as communication management, internal, external and change communication, and communication leadership and they’ll share tips and advice on how you can do the same.

    © 2024 A View From The Top
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Episodes
  • Episode 42 - Charu Raizada
    Apr 15 2024

    In this episode Charu Raizada, a seasoned integrated communication consultant, delves into her expansive 25 year-year career journey. Based in Delhi, India, Charu speaks with Adrian about her diverse experience in crisis management, ESG, and leadership communication. Charu shares her early career ambitions, her shift into public relations, and her evolution into a specialist in integrated communication. She highlights the importance of being a trusted partner, and staying informed and creative in communication roles. Charu's story also touches on her impactful work in corporate communication and her current dedication to the social sector, with a particular focus on women's empowerment, mental health, and sustainability initiatives.

    Here are some links to Charu's thought leadership:

    Redefining corporate narratives with ESG communication
    Internal communications takes the driver seat
    Hybridism the new buzzword

    Support the show

    Get ahead in your career as a communication professional or build communication capabilities for your organisation.

    Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

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    35 mins
  • Episode 41 - Michael Nord, SCMP
    Feb 21 2024

    Michael Nord is a certified strategic communication management professional with over 25 years of experience in leadership, strategic communication and change. This is our second interview with Michael as he shares his journey from the armed forces to communication advisor, emphasising the skills he gained in the military that aided his corporate success. He highlights his time at Philips and his role in high-tech PR, stressing the importance of aligning communication efforts with corporate strategy and leveraging data and AI for insights. Michael shares his advice with communication professionals to help them enhance their listening skills, build relationships, and integrate technology into their strategy. This episode offers invaluable insights into strategic, technology-driven communication practices, especially as we move deeper into the world of AI.

    Support the show

    Get ahead in your career as a communication professional or build communication capabilities for your organisation.

    Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

    Show more Show less
    36 mins
  • Episode 40 - Ulrike Seminati
    Jan 19 2024

    In this episode we explore the fantastic career trajectory of Zurich-based leadership and communication coach Ulrike Seminati, a former C-level communication advisor. We discuss Ulrike's career journey, from roles in internal communication in the automotive, broadcasting, and chemical industries to becoming a C-level executive in a pharmaceutical company. Ulrike, who is wonderfully humble yet brave, explains her unique approach of combining training and coaching to help leaders communicate more authentically. We also discuss the changing nature of corporate communication, stressing the importance of human-to-human interactions, the value of leaders’ communication authenticity, and the significance of acknowledging individuality in corporate messages. Ulrike shares some exciting stories from her past, such as planning events in different cultures, taking on some ambitious projects and her tips for working with the C-suite.

    Support the show

    Get ahead in your career as a communication professional or build communication capabilities for your organisation.

    Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

    Show more Show less
    36 mins

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