Laws of UX

Using Psychology to Design Better Products & Services

By: Jon Yablonski

Narrated by: Jason Leikam

An understanding of psychology - specifically the psychology behind how users behave and interact with digital interfaces - is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

You’ll learn:

• How aesthetically pleasing design creates positive responses
• The principles from psychology most useful for designers
• How these psychology principles relate to UX heuristics
• Predictive models including Fitts’ law, Jakob’s law, and Hick’s law
• Ethical implications of using psychology in design
• A framework for applying these principles

©2020 Jon Yablonski (P)2021 Upfront Books

Useful for anyone in UX

This was a delightful book. Some old ideas backed up by data and some new or forgotten principles with provided examples. Anyone in UX or UI design would enjoy this book and it provides many other avenues to explore.

clear overview of some key ux principles

this is a great, clear overview of basic principles. I enjoyed that it was succinct and to the point. This book provides a strong foundation for good ux.

short and sweet

a lot of content packed into a condensed format. adheres to the limited attention economy

Very good read!

Very clear and organized - very thorough.
I learned a lot of interesting facts and processes.

Insightful ! great for beginners in this space

interesting concepts and clear examples that could be easily transferable to any product. Sweet and short