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Bronze Seeks Silver
- Lessons from a Creative Career in Marketing
- Narrated by: Mat Zucker
- Length: 4 hrs and 15 mins
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Publisher's summary
Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.
Follow Mat as a secretary at an ad agency paying his dues; as a writer, learning how to copy accents from West Virgina libraries and researching the phenomenon of spanking parties; then as a rising creative leader creating global ad campaigns, meeting everyone from Mike Strahan to Alicia Keys.
With this candid and hilarious telling, Mat gives aspiring marketers the gift of what he's seen and learned.
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Dig deep and you will find the most compelling argument for working together: Happiness. In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships.
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Interesting to see what all partners had in common
- By Amazon Customer on 06-01-13
By: Michael D. Eisner, and others
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Total Focus
- Making Better Decisions Under Pressure
- By: Brandon Webb, John David Mann
- Narrated by: Johnathan McClain, Brandon Webb
- Length: 7 hrs and 38 mins
- Unabridged
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Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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Biography/ sales pitch.
- By Dennis on 01-10-18
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Women in Tech
- Take Your Career to the Next Level with Practical Advice and Inspiring Stories
- By: Tarah Wheeler
- Narrated by: Tarah Wheeler
- Length: 7 hrs and 1 min
- Unabridged
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Geared toward women who are considering getting into tech, or those already in a tech job who want to take their career to the next level, this book combines practical career advice and inspiring personal stories from successful female tech professionals Brianna Wu, Angie Chang, Keren Elazari, Katie Cunningham, Miah Johnson, Kristin Toth Smith, and Kamilah Taylor. Written by a female startup CEO and featuring a host of other successful contributors.
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Fantastic, motivating and superb advice!
- By EuropeanCaliGRL on 12-29-17
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- By: Jack Canfield, Mark Victor Hansen
- Narrated by: Alan Robertson
- Length: 8 hrs and 21 mins
- Unabridged
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Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
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I Shouldn't Be Telling You This
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- By: Kate White
- Narrated by: Cassandra Campbell
- Length: 10 hrs and 2 mins
- Unabridged
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A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; it contains essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.
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AMAZING
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Chronicles of a Fashion Buyer
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- Narrated by: Mercedes Gonzalez
- Length: 9 hrs and 53 mins
- Unabridged
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Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game.
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Very Enagaging
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The Intelligent Entrepreneur
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- Unabridged
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In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
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Terrible waste $ and a lot of time
- By David on 01-23-11
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How Money Became Dangerous
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- Unabridged
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From a veteran of the trade, a provocative and entertaining voyage into the turbulent heart of modern money that sheds new light on the rise of our threatening and complicated financial system, how money became our adversary, and why finding a new course is crucial to a healthy society.
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Must read
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All In
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- Unabridged
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
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Frenemies
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- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
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High-Hanging Fruit
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- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
What listeners say about Bronze Seeks Silver
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- D Berkowitz
- 09-15-21
Insightful, funny, inspiring -- a great listen
This is a terrific guide for anyone who's worked in the ad industry or who has considered it. It's also an inspiring book about creativity, one that will make listeners eager to come up with out-of-the-box ideas of their own. The humor and delivery make it all such a pleasure to listen to.
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- Victor @ theAudiobookBlog dot com
- 09-19-21
Excellent audiobook, part memoir, part guide book
Mat Zucker is a writer, a strategic marketing consultant, a recognized creative, and a respected veteran in advertising and marketing. With Bronze Seeks Silver: Lessons from a Creative Career in Marketing, Mat Zucker takes the listener into a professional journey spanning almost 30 years in the advertising industry.
I’ve always been fascinated by ads, PR, and communications, by the way they are presented to the public, by the creative process, and by what message a specific spot or campaign tries to put out there. This being said, I jumped at the opportunity to review this insightful audiobook.
Mr. Zucker recalls his experiences in the advertising industry, he explains every high and every low to us as listeners and he shares valuable and important lessons that he learned throughout his impressive career.
This book is part memoir, part guidebook to everyone who wants to understand how this industry works, and I absolutely appreciated the fact that the author took the time to record the audiobook version himself.
Mat Zucker reads in a really pleasant tone, he perfectly explains each situation, keeps a perfect pace and he manages to be awkward, successful, or even funny at just the right moment in his performance. I’m glad that he decided to record this in his own voice and not put it out for someone else to tell this story.
Bronze Seeks Silver: Lessons from a Creative Career in Marketing by renowned Ad veteran Mat Zucker is a really captivating narrative experience and those interested in advertising, marketing, PR, and communications should not miss it!
There are a lot of important lessons to be learned and it’s always better to be taught by someone who is the best at their job. Newcomers to the advertising industry, veterans, or even those with just a passing interest should definitely pick up this audiobook! Who knows, maybe they will discover a passion for it!
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4 people found this helpful
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- Melinda T.
- 11-25-21
Better Than Cats
I laughed. I cried. It was much better than Cats. I’m going to listen to it again and again.
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- Brian
- 09-24-21
A Really Enjoyable Book of Insightful Stories
I have to start this review off by stating that I both went to school for marketing (after trying 3 other majors first). I am fascinated by marketing and the different things/ways that marketers are able to get us as consumers to spend our hard-earned cash. AND that I have worked marketing-adjacent for the past 6 years (I work in Advertising Technology). So, I point this out to make sure that as a reader of this review - you understand that I love marketing and I'm a bit of a nerd when it comes to it. So I'm going to be reviewing it from that lens.
So, Bronze Seeks Silver starts off with an introduction from Zucker with a little about who he is and then jumps right into stories related to the different positions and jobs he's held at various companies. Now, that can sound like he's just showing off, but it's nowhere near that. Just hearing about the job search reminded me of my recent excursion into looking for a new job and it was MUCH easier to find a job with LinkedIn, the Internet, etc. But each different story from each part of Zucker's life was a little lesson on its own. And it didn't feel like an "I messed this up so you should do it this way" it wasn't even a "and now you need to do this" but it was a really neat and interesting basically mini case-studies that showed what happened, how it was handled and how he's taken that into every job since then.
I won't point out any of the lessons since if that sounds interesting to you, you should definitely check the book out. But know that they're not all marketing-related. Some of them are just ways to deal with difficult people or competitive coworkers. Some are around how things played out because of choices he made or ways that he went about things. It all felt very "realistic" and helpful even in today's job market. Mat feels like one of those people that I would find at a job and I would instantly try and siphon off as much information as I could since that's the best and fastest way to not only learn about the company and the industry but the best way to make lasting connections and ensure that you're successful in your career. You don't have to do all of the work - you have to learn from those before you who have and adapt that to your current problem.
Overall, I really enjoyed my reading of Bronze Seeks Silver. I think that Mat had a lot to share and he did with this book. Sometimes books like these just feel preachy or like someone trying to make a quick buck. But Bronze Seeks Silver was full of really interesting stories from a creative career in marketing (as the book states).
Since this is an audiobook review, I wanted to talk about the audiobook quality. I'm always a little wary/worried about a self-produced, self-recorded audiobook. And for good reason, I've heard some really bad ones over the years. Zucker does a fairly good job at narrating his own work and I honestly think that some of the stories were definitely better told directly from him. But, saying that there were some things that I want to call out so that an audiobook listener doesn't feel misled by my review. There are some mouth noises, there were some weird gaps in the audio, a few times Zucker powered through a sentence when he probably should have backed off. And the room that it was recorded in has random noise (I think it was cars passing by, but I couldn't tell) along with that "empty room" feel that you get when it's recording more than just your voice (think hearing the room around someone when they talk instead of just them). Now, I point these things out because I know that a lot of audiobook listeners are brutal when it comes to these issues in books from a professional. Zucker is not one when it comes to audiobooks and if you think that will bother you but this book sounds good to you - I highly suggest you pick up the ebook version of it.
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