When should you hire your first marketer? 

It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong. 

But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s growth. 

In this episode, Emma Westley guides us through the question of when B2B tech start-ups should hire their first marketer. She also provides plenty of helpful advice for determining what kind of marketing professional to hire, and using your newly established marketing function to drive business growth. 

We cover: 

• What hiring conditions we're seeing in the B2B tech market in early 2024
• When should a B2B tech startup hire its first marketer?
• What should you get your first marketing hire to focus on?
• What signals should founders look out for to know that marketing isn't working?
• Common mistakes startups make when hiring their first marketer
• What are the alternatives if you can't afford a full-time hire?

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and even make even the most confident marketers second-guess themselves. So, what's the way out of this?

No single solution fits everyone, but I had a chat with Pavey Purewal, who used to be a CMO and is now an Executive Coach. And we dove into some practical tips that marketing leaders can put into action during these challenging times.
 
We cover:

• What's the sentiment amongst B2B tech marketing leaders now
• Why now isn't the time to play it safe - 'small m versus big M thinking'
• How to approach the relationship with sales when the pressure is on
• Given the instability, what should leaders be investing in to improve their performance and resilience?
• What it takes to be a successful B2B tech marketing leader today

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources.

One tool that has revolutionised this field is artificial intelligence (AI), which offers immense potential for driving both creativity and efficiency in B2B content marketing strategies.

In this podcast, we’re joined by Giuseppe Caltabiano, who is VP of Marketing at Rock Content. Giuseppe has over 20 years of experience spearheading B2B and B2C operations and has produced world-class content and digital marketing strategies for companies like Schneider Electric, Google, Capgemini, and Virgin Media. 

We cover: 

1. Why do B2B content marketers need to leverage AI safely?
2. How AI can, or cannot, be used during each stage of creating content
3. Can you tell if copy has been created by AI?
4. AI tools that Giuseppe recommends 
5. What skills and attributes Giuseppe looks for when hiring B2B content marketers 

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.