Engineering Founders Por arte de portada

Engineering Founders

De: The Engineering Leadership Community (ELC)
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  • Resumen

  • The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
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Episodios
  • Exploring the differences of hardware & software startups w/ Jessie Frazelle @ Zoo

    Exploring the differences of hardware & software startups w/ Jessie Frazelle @ Zoo
    May 16 2024
    Today, we’re talking about the intersection between the software eng & hardware eng communities with Jessie Frazelle, Co-founder & CEO @ Zoo. She shares her founder story with us, along with what the early days of building a hardware and hardware-adjacent company looked like. Jessie dissects the differences between building in software & hard tech and what those differences mean when it comes to VC fundraising, identifying building models, and more. Additionally, we speculate on what the future of this world looks like, tips for selling a product in a sector you’re unfamiliar with, and how to identify / address unexpected areas of toil for your customers.ABOUT JESSIE FRAZELLEJessie Frazelle (@jessfraz) is the Co-Founder and CEO at Zoo, the world's only company to develop advanced tools for hardware design Frazelle acts as lead engineer and architect for the Zoo ecosystem alongside other co-founders Jordan Noone and Jenna Bryant.With an impressive background including over ten years in the tech industry, Frazelle is also a software engineer and advisor to Embedded Ventures – a next-generation venture capital firm investing in early-stage deep tech startups. With a thesis that takes a commercial-first approach to investing in early-stage startups with applications that can serve the Department of Defense, Embedded has a first-of-its-kind partnership with the United States Space Force.Previously, Frazelle was co-founder and Chief Product Officer at Oxide Computer Company and has also held roles at Google, Docker, and Microsoft, among others, and has spoken at many conferences including CERN, QCon, and LinuxConf AU."Chips today aren't optimized for a single-thread. They are optimized for multi-thread. So every time you upgrade your computer, you're going in the opposite direction. You want a computer from 30 years ago to run this thing. I was like, 'This is so messed up. If no one cleans this up, we will be stuck with the coolest technology in 10 years, but still these shitty old computers have to run CAD and it makes no sense.’”- Jessie Frazelle SHOW NOTES:Why Jessie made the transition from GitHub to Oxide (1:49)Experiences that prepared Jessie to start her first company (4:47)The origin story of Zoo & differences between building the two orgs (7:05)Strategies for deciding which pathway to pursue when you’re between options (8:55)Differences between building a company in software vs. hardware space (11:20)Building the first product at Zoo vs. Oxide (13:06)How to accelerate when you get stuck in the process during early dev stages (16:09)Addressing CADkernel from a first principles approach (17:07)Gaining conviction that they could build & ship a product on a faster timeline (20:46)Why Jessie wanted to begin with CADkernel as the first product area (22:44)Jessie’s perspective on business models in software vs. hardware (25:03)Lessons learned while building for / selling to a sector you’re less familiar with (26:55)Using the discovery process to identify unexpected areas of toil (30:29)Fundraising in the hardware & hardware-adjacent space (31:34)Key elements of a pitch to hardware VCs that result in a yes (33:47)Emerging opportunities at the intersection of hardware & software (35:50)Rapid fire questions (37:54)LINKS AND RESOURCESChip War: The Fight for the World's Most Critical Technology - Economic historian Chris Miller explains how the semiconductor came to play a critical role in modern life, how the U.S. became dominant in chip design, how its global military dominance stems from its ability to harness computing power more effectively than any other power, and how China is catching up.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/ We now have 10 local communities of engineering leaders hosting in-person meetups all over the world!Local communities are led by eng leaders just like you, who wanted to create a place to connect, share insights & tackle critical challenges in the job.New York City, Boston, Chicago, Seattle, Los Angeles, San Diego, San Francisco, London, Amsterdam, and Toronto in-person events are happening now!We’re launching local events all the time - get involved at elc.community!
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    41 m
  • Testing venture-scale ideas, identifying your competitive edge & devtool trends w/ Lee Edwards @ Root Ventures

    Testing venture-scale ideas, identifying your competitive edge & devtool trends w/ Lee Edwards @ Root Ventures
    Apr 18 2024
    Lee Edwards, General Partner @ Root Ventures, shares insights on identifying your competitive edge, recommendations for differentiation, and how to make sure your business is venture-aligned. He discusses his transition from eng leadership into the venture capital world, sharing advice on ideation for early-stage founders who are still developing their product & deciding which version of an idea to pursue. Lee also shares how to navigate risks as a founder, tips for expanding your product’s niches, how generative AI growth will impact DevTool development, and how to maintain conviction when faced with discouragement head on.ABOUT LEE EDWARDSLee Edwards (@terronk) is an Olin College alum from the Class of '07 majoring in Engineering with a focus in Systems Design. After a brief role as a mechanical engineer at iRobot in Bedford, MA, Lee's career became focused on building software and team at startups - Pivotal, SideTour (which was acquired by Groupon), and Teespring. After a few years investing as part of Bloomberg Beta's Open Angels program, he joined Root Ventures as a partner, investing venture capital in early stage deep technology startups. Lee also co-founded Parcel B, a loose organization of Olin alumni who invest in Olin entrepreneurs and run programs for Olin students interested in learning more about the startup ecosystem."If you can create something with enough value where people are gonna start paying for it, that can de-risk in your mind like, 'Okay, I might be onto something…' but it doesn't always have to be revenue. It's not, 'Is someone willing to pay X dollars a month?' It's actually a higher bar than that. It's like, 'Is someone gonna switch from VS Code or Vim or Emacs or TextMate and use your editor a few hours a day?' That's a really high bar. You have to really love the product and watching that number go up. It's a really good indicator that what is being built is the right thing.”- Lee Edwards SHOW NOTES:What inspired Lee to transition from eng leadership to the world of venture (2:06)Factors that led to a successful transition from side project to full-time work (4:11)Recommendations for gaining conviction when facing discouragement (6:04)Considerations during pre-product phase conversations with founders (8:52)Questions to help founders begin testing which ideas are worth pursuing (12:46)Navigating risks as a founder & what qualities VCs are looking for (15:34)Insights for founders having to expand their niches right away (17:19)Questions to ask to define the context & identify GTM strategy (24:05)Business models that are inherently misaligned with venture (26:30)Identifying differentiation in the era of generative AI (29:14)How the DevTool landscape will evolve with the rise of AI (34:08)Lee’s perspective on how AI will impact programming & coding (35:50)Rapid fire questions (37:53)LINKS AND RESOURCES[Most Startups Should be Deer Hunters by Mark Suster](https://bothsidesofthetable.com/most-startups-should-be-deer-hunters-7fdecf58f4f6#:~:text=Deer are right-sized for,to your standard terms %26 conditions.))7 Powers: The Foundations of Business Strategy - Drawing on his decades of experience as a business strategy advisor, active equity investor and Stanford University teacher, Hamilton Helmer develops from first principles a practical theory of Strategy rooted in the notion of Power, those conditions which create the potential for persistent differential returns. Using rich real-world examples, Helmer rigorously characterizes exactly what your business must achieve to create Power. And create Power it must, for without it your business is at risk.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/ We now have 10 local communities of engineering leaders hosting in-person meetups all over the world!Local communities are led by eng leaders just like you, who wanted to create a place to connect, share insights & tackle critical challenges in the job.New York City, Boston, Chicago, Seattle, Los Angeles, San Diego, San Francisco, London, Amsterdam, and Toronto in-person events are happening now!We’re launching local events all the time - get involved at elc.community!
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    42 m
  • Finding your wedge: enterprise go-to-market & product building strategy w/ Vidya Raman

    Finding your wedge: enterprise go-to-market & product building strategy w/ Vidya Raman
    Apr 4 2024
    Vidya Raman, Partner @ Sorensen Ventures, shares her best practices for developing a strong enterprise GTM strategy & why this is such a challenging thing to do as a new founder. We also dive into blindspots that highly technical founders may possess, balancing the technical aspects of founding with the anthropological side, product considerations when building for enterprise, timing new product releases, developing & articulating your product roadmap. Plus how to identify and build your “wedge,” & avoid becoming simply a point solution. We also cover how to tackle a common founder concern – honing your sales skills – and when to know it’s time to bring in a non-technical co-founder.ABOUT VIDYA RAMANVidya Raman joined Sorenson Ventures in 2019 from Cloudera, where she led the ML platform, the fastest-growing product line in the company’s history at the time. There, she was responsible for making ML at scale a reality for customers spanning industries such as autonomous driving, biotech, banking, and government. Before that, she led engineering and product teams at venture-backed enterprise startups, including eMeter (Sequoia-funded, acquired by Siemens) and Silver Spring Networks (Kleiner funded, IPO exit).Throughout her career, Vidya has worked with teams that have taken more than a dozen products from mere ideas to many millions in revenue and eventually to product-market fit. She draws on her rich set of successes and failures, helping founders navigate the journey to product-market fit while at the same time being an eternal student in the constantly evolving world of go-to-market techniques.Vidya is passionate about partnering with technical founders who think in first principles, dream big, and are keen to build businesses that stand the test of time. Vidya’s primary focus is on startups that build for the builders, i.e., tools used by engineers.Working with companies in their earliest stages is her passion. She believes that the opportunity to have the most meaningful and direct impact is at that stage.Outside of work, she loves spending time in nature and reading. Her favorite genre includes biographies (all-time favorite: Nelson Mandela), behavioral economics, and psychology (favorite: Thinking fast, slow). She is a die-hard Harry Potter fan, and her favorite spell is Wingardium Leviosa."There is something about selling to enterprises that goes beyond what's on the surface of what you offer as a product. To me, that became about how do you enable the people first and foremost and then the business. It's not actually the other way around. Oftentimes, I've seen that products which get embraced within enterprises have enabled someone to become a hero, oftentimes a superhero. That is how human doing business is actually. Even for very, very technical enterprise products.”- Vidya Raman SHOW NOTES:Vidya’s background & passion for the enterprise GTM world (2:54)Strategies for enabling people first, then the business (7:29)Vidya’s perspective on why GTM is challenging for first-time technical founders (10:06)Vital considerations for founders when building a product for enterprise (14:53)What to do (& not to do) when discussing your product roadmap to sell (18:23)What’s the wedge? Product / Platform / Timing considerations to get you in the door of enterprise companies (22:05)Optimizing locally vs. globally (23:42)Signs that indicate that the timing is right for expansion (25:27)Recommendations for founders to hone selling skills (27:33)Why good sellers have more than just an extroverted personality (29:33)Train your social & emotional antenna (30:53)Considerations for having a non-technical co-founder (32:37)Rapid fire questions (34:57)LINKS AND RESOURCESChurchill's Ministry of Ungentlemanly Warfare: The Mavericks Who Plotted Hitler's Defeat - A gripping and vivid narrative of adventure and derring-do that is also, perhaps, the last great untold story of the Second World War.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/ We now have 10 local communities of engineering leaders hosting in-person meetups all over the world!Local communities are led by eng leaders just like you, who wanted to create a place to connect, share insights & tackle critical challenges in the job.New York City, Boston, Chicago, Seattle, Los Angeles, San Diego, San Francisco, London, Amsterdam, and Toronto in-person events are happening now!We’re launching local events all the time - get involved at elc.community!
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    40 m
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