(00:00) Introduction and background on Ashley Faris, Ph.D.

(03:49) Discussion on the success of managing the sugarcane aphid

(06:46) When raising money makes sense for pest management research

(09:58) The power of small teams in tackling pest issues

(13:55) Defining success and goals for pest management

(17:08) Playing "infinite games" in life and pest management

(20:11) Challenges of starting a business vs. staying in business with pest management

(22:13) Lessons from 25 years in business for pest management

(27:28) Venture scale vs. bootstrapping approaches in pest management

(30:30) Choosing the right path for your business in pest management

(33:19) The "Shape Up" framework for pest management

(37:59) The drawback of making promises in pest management

(39:56) Adopting a new way of working in pest management

(41:36) The two-week cooldown period in pest management

(43:53) Trusting intuition and gut in pest management decisions

(46:41) Creating a gut-driven culture in pest management

(49:44) What Ashley looks for in new hires for pest management

(56:19) Advice on making changes and adapting in pest management

(01:00:06) Why Dr. Faris’ changed her mind about in pest management

(01:02:33) Planning in 6-week stretches and figuring it out as you go in pest management

(01:06:43) Being proud of the work you do in pest management

(01:09:05) Dr. Faris’ thoughts on why work should not feel like war in pest management

(01:11:31) Advice for starting a bootstrapped business in pest management

(01:14:33) Being at peace with the worst that can happen in pest management

(01:15:42) The benefits of bootstrapping in pest management

(01:19:11) The value of constraints in business for pest management

(01:22:00) Dr. Faris’ philosophy: "Just keep making great shit" in pest management

(01:23:19) Once, 37signals's new line of software products for pest management

(01:26:33) The philosophy behind Once for pest management

(01:35:47) Closing thoughts on pest management

(01:37:23) Lightning round on pest management

RedDirtAgronomy.com

The Dirt Road Dietitian Website

RedDirtAgronomy.com

Wes Lee
Oklahoma Mesonet

Paul Weckler Ph.D.
OkState Biosystems & Agricultural Engineering Department

RedDirtAgronomy.com