When we think of crisis communications, we often envision the worst-case scenarios portrayed on the internet and in our news cycles. However, crises don't solely occur on digital platforms. While digital media can exacerbate them, the concept of crisis is rooted in a more scientific framework that determines what constitutes a crisis and how it can be resolved by the company or individual at its center.

In today's episode, we delve into the intricate nature of crisis communications in our digitally savvy and interconnected world with professional crisis readiness expert and leader, Melissa Agnes. Globally recognized as an expert thought leader and visionary in crisis management, Melissa Agnes has collaborated with major players including NATO, The Pentagon, ministries of foreign affairs and defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, and many other industries. In 2020, Melissa founded the Crisis Ready Institute, offering training and certification programs to professionals to better protect people, brands, the environment, and the economy during times of crisis, while also encouraging organizations and leaders to invest in effective crisis readiness.

Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World, a book that is taught in dozens of universities worldwide, including Harvard University. It is also ranked among the leading crisis management books of all time by Book Authority and was named one of the top 10 business books of 2018 by Forbes.

To connect with Melissa, click here.

For more information on the Crisis Ready Institute, click here and here.

To connect with Hillary, click here.

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

We've all seen the level of impact that technology has on the way that we live our lives, do business, and communicate with one another. One of those advancements in technology that has swept the news cycle is artificial intelligence. And if you're anything like me, it has blown your mind. It's truly transformative. And as a marketer, I have seen the impact that it is having on my industry and the experts who have been working in the space.

On this episode, we talk to Zachary Lipton, Chief Technologist & Scientific Officer at Pittsburgh-based Abridge whose generative AI solutions have pioneered the automatic drafting of after-visit clinical documentation. Their technology is already deployed at hospital systems across the nation, where it is helping to combat the physician burnout crisis. Zack is also a widely published AI expert and an Assistant Professor of Machine Learning at Carnegie Mellon, where he directs the ACMI lab, whose research focuses include the theoretical and engineering foundations of robust and adaptive machine learning algorithms, applications to both prediction and decision-making problems in clinical medicine, natural language processing, and the impact of machine learning systems on society. As a subject matter expert, Zach does not hold back and is more than willing to share his knowledge with us here today.

Read more about Zachary here and here.

To connect with Hillary, click here.

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

When's the last time that you bought something online? Was it something that you needed? Or something that you saw and you liked? Our ability to shop online has transformed drastically over the last two decades. Even the ads that we are targeted with today are vastly different than they were five years ago. And as a consumer, the way in which we shop and the access that we have at our fingertips has never been more abundant than it is today. But how has this transformation in this space happened so rapidly? And where is it going next? So to dive into this topic, we had to bring on an expert.

Kurt Elster is a senior e-commerce consultant who helps Shopify merchants like Jay Leno's Garage uncover hidden profits in their website through his e-commerce agency, EtherCycle. With two million downloads, Kurt is best known for hosting the unofficial Shopify podcast. Today, Kurt and I talk all about e -commerce, his background in the field, and where the first integration between social and shopping actually happened.

To connect with Kurt, click here.

Read more about Kurt here.

Listen to The Unofficial SHopify Podcast here.

To connect with Hillary, click here.

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.