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Marketplace Academy

By: Sharetribe
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  • Summary

  • The Marketplace Academy Podcast by Sharetribe is all about starting and running a marketplace business.
    © 2024 Sharetribe
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Episodes
  • Bonus: Introducing the new Sharetribe

    Bonus: Introducing the new Sharetribe
    Jan 30 2024

    Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex.

    On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder you can extend infinitely with code. And scale to any size. We were featured as #2 Product of the day with over 900 votes. Thank you so much for your support!


    Give Sharetribe a spin: https://www.sharetribe.com
    Check out Sharetribe on Product Hunt: https://www.producthunt.com/posts/sharetribe-2
    Read the post: https://www.sharetribe.com/balanced/introducing-the-new-sharetribe/
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    9 mins
  • S03E06: Link building for marketplaces

    S03E06: Link building for marketplaces
    Dec 20 2023
    Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.Article available at:Link building for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, Search Engine JournalLessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcastThumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses, Search Engine RoundtableHow to do local content marketing for marketplaces, Sjoerd Handgraaf, Marketplace AcademyHow to use PR to grow your online marketplace business, Eve Laird & Elle Tucker, Marketplace AcademyHow to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletterHow to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy), Two-sided: The marketplace podcastA Simple Guide to Turning (Unlinked) Brand Mentions into Links, Joshua Hardwick, Ahrefs blogShoot Your Shot: A Guide to Effective Cold Outreach, Amanda Natividad, SparkToro BlogSpam policies for Google web search, Google Search CentralGoogle Analytics and the GDPR, CookiebotMira’s favorite SEO resources:Beginners’ Guide to SEO, MozProfessional’s Guide to SEO, MozSEO tutorial video series, Ahrefs Whiteboard Friday video series, MozSemrush BlogSearch Engine JournalSEO Insights, BlueArray BlueArray Academy, Blue Array Domain authority checkers:Ahrefs Website “Authority” CheckerMoz Free Domain Authority CheckerSemrush Backlink AnalyticsTools:HARO, Help A Reporter OutMozBar Chrome extensionCookiebotSEO experts to follow:Areej Abuali is the founder of the Women in Tech SEO community who writes about technical SEO and inclusivity in the SEO field.Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content.Gregory Edwards works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference.Carie Fisher tweets about a broad range of website accessibility topics and best practices.Rand Fishkin is a marketing thought leader who also discusses the challenges and shortcomings of SEO.Mike van der Heijden, CEO of the marketplace SEO agency Portal Ventures, frequently posts on LinkedIn about marketplaces and SEO.Kameron Jenkins’ tweets about SEO and content marketing leverage her extensive experience at Moz and Shopify.Amanda Jordan writes and gives talks about SEO from the perspective of a broader digital strategy.Himani Kankaria runs an SEO content marketing agency and is a sought-after speaker in SEO events.Chima Mmeje tweets about SEO content strategy and starting her own content consultancy company.Amanda Natividad writes insightfully about content marketing and audience research.Ross Simmonds’ threads about content marketing and growth inspire you to think about content as an asset you can keep leveraging.Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow.The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!
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    26 mins
  • S03E05: Keyword-targeted content marketing for marketplaces

    S03E05: Keyword-targeted content marketing for marketplaces
    Dec 13 2023

    In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work.


    Article available at:

    Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy


    Sources and further reading:

    Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blog

    Topic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush Blog

    Google is Rewriting Title Tags in SERPs, Matt G. Southern, Search Engine Journal

    An update to how we generate web page titles, Google Search Central Blog

    What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog

    Meta Descriptions: How Do You Write Them?, Brian Harnish, Search Engine Journal

    Google Cautions Against Using Too Many Internal Links, Matt G. Southern, Search Engine Journal

    How Airbnb Created An SEO Moat That Seems Invincible, Ross Simmonds, Foundation

    The SEO Moat: Why SEO Can Be A Competitive Advantage, Ross Simmonds, Foundation

    63 Content Marketing Statistics for 2023, Mateusz Makosiewicz, Ahrefs Blog


    Experts and companies to follow:

    Ross Simmonds

    Foundation

    Animalz Blog

    SparkToro Blog

    Rand Fishkin

    Amanda Natividad


    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.


    You can learn more about building a marketplace at www.sharetribe.com/academy/.


    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!
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    22 mins
Leadership Economics
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