Do you sometimes feel like you’re the best kept secret? Do you want to scream and shout from the rooftops about how amazing your classes are but no one seems to hear you?

The marketplace these days can feel so crowded and it can seem an almost impossible task to be seen and heard above all the noise.

I have worked with so many small business owners over the past couple of years who share this exact frustration.

And when we start to drill into their strategies to work out how we can make things better, one common problem pops up time after time.

They are pouring time, energy and money into trying to find that one magic solution that will fix everything. Often they are attempting what I would classify as “advanced” techniques but none of them are hitting the mark.

Why?

They are running before they can walk. They’re trying to build a house (well, a business) on wobbly foundations. They haven’t completely nailed the basics.

So in today’s podcast episode we are going back to basics.

I am going to walk you through the two most fundamental, but important, marketing questions that you must have complete clarity over before you can add the frills.

And if you’re thinking – I already know the basics – I don’t need to hear this….. then this episode is particularly for you!

Even the strongest of foundations can develop cracks with all the changes that are happening in the world around us but fixing those weaknesses can really help us build an incredible, successful and strong business going forwards. So let’s take the time to get this right. It will pay off in the long run.

When you started running your own business, I’m guessing you had a vision. A vision of the business you were going to create. A vision of what your life would look like as an entrepreneur.

For me, my business was going to give me flexibility and additional time to spend with my very young family – something my corporate job wasn’t able to give me.

But just 2 years into running my own business, the reality was far from my vision.

It slowly dawned on me that I had created a beast of a business that zapped all my time and gave me very little flexibility.

Something had to change.

And it did.

And this is something you can have too. You just need to have the right knowledge and systems in place to make it all happen.

I hope you enjoy this episode and I look forward to connecting with you again next week for some more top tips to help you grow your amazing kids’ activity business.

Bye for now

Claire

In this episode, I share with you the personal journey I went on to create the business I have today. The one that generates six figures and allows me to work just 4 hours a month. The one that aligns almost perfectly to my original dream.

Love it or hate it – social media can be a very powerful tool in your business. If used correctly it can completely transform your chances of not only getting seen by a potential customer but also converting them into actual paying customers.

We’ve all probably been there at some point in our business….. that awful moment when you’ve spent hours carefully scripting a beautiful sales post, sending it out into the world with much hope and excitement, only for it to fall completely flat on its face. Zero engagement. Zero sales.

So what is the best way to use our social media profiles for maximum impact?

In this week’s podcast episode, we dive into the three essential ingredients you need to have in place before trying to sell and explore the five ways you can use social media to convert your followers into happy, paying customers.

Social media really is a golden gift if you know how to use it properly.

Enjoy!