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Spicy Curry

By: Brett Curry
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  • Summary

  • Learn the BEST strategies from the biggest names in eCommerce. Season 1 is all about having something good to say, saying it well and saying it often. See why this is the HOTTEST new digital marketing podcast.
    2022
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Episodes
  • Episode 1 - Ezra Firestone's Top 7 eCommerce Growth Strategies for 2022

    Episode 1 - Ezra Firestone's Top 7 eCommerce Growth Strategies for 2022
    Apr 15 2022
    No one knows more about eCommerce growth than my friend Ezra Firestone. Arguably, no one is a more interesting interview than Ezra either. This episode does NOT disappoint. Ezra bootstrapped growth for Boom from $0 to $40mill+ per year. He also recently bought another high-profile eComm brand (more on that in the show).This episode is straight fire. Here’s a look at what we dive into:
    • How Ezra is approaching email marketing and email list growth in 2022. I’m guessing you’re missing his email strategy - even if you consider yourself an email marketing pro.
    • How BOOM is approaching front-end offers.
    • Why you should consider inventing a holiday and how BOOM has done that.
    • Growing your SMS list.
    • Plus MUCH, much more!
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    41 mins
  • Episode 2 - Disruptive Marketing and Building Edgy, On-Brand and Fridge-Worthy Ads with Miki Agrawal of Tushy

    Episode 2 - Disruptive Marketing and Building Edgy, On-Brand and Fridge-Worthy Ads with Miki Agrawal of Tushy
    Apr 15 2022
    I’ve never met anyone quite like Miki Agrawal.

    She’s incredibly creative. No really. She once hosted a “funeral for a tree” at an old cathedral in NYC hosted by comedians and actors. It drew a crowd of thousands, generated millions in free press, and helped shed light on the toilet paper waste that her company TUSHY can help solve. 

    She understands trends in marketing. She knows how to grab attention. So much so that she was banned by the NY transit authority from running subway ads. This led to a PR fight that she won…and in the end, got more press and attention than if they hadn’t been banned. 

    She’s also warm and kind and FUN. 

    She’s created multiple 9-Figure businesses and has garnered some pretty incredible recognition. She was named, "Fast Company's Most Creative People", “Young Global Leader” by the World Economic Forum and INC's “Most Impressive Women Entrepreneurs”.

    She’s also the author of #1 best selling books Do Cool SH*T and Disrupt-HER.

    In this episode we unpack Miki’s wacky, impossible-to-forget and wildly successful marketing strategies and tactics.

    Here’s a look at what we cover:

    • How Miki was banned from advertising on the NYC subway and turned that into a huge PR win for her brand THINX.
    • How to use Accessible + Relatable language. 
    • How to create ads that are both effective and “fridge worthy”.
    • How iteration is perfection.
    • How to start with play to create great ideas.
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    52 mins
  • Episode 4 - Crafting Irresistible Offers and Building Acquisition Funnels with Molly Pittman

    Episode 4 - Crafting Irresistible Offers and Building Acquisition Funnels with Molly Pittman
    Apr 15 2022
    Few people understand Facebook Advertising and Direct Response Marketing like Molly Pittman. You’ve probably seen Molly on stage at events like Traffic & Conversion Summit or Social Media Marketing World or you’ve seen her and Ezra Firestone create amazing content through Smart Marketer. In this episode we dive into a subject that is often glossed over - creating great offers and building acquisition funnels. Without a great offer, your ad efforts will fall short. And great offers aren’t just about discounting. 

    It’s the perfect subject to help you win in a privacy-first online world. 

    Here's what we cover:

    • How Smart Marketer and BOOM are building and launching new acquisition funnels every month.
    • How to test offers via email before investing in ad dollars.
    • What metrics we should pay attention to in a post iOS 14 world.
    • 3 ways to get more testimonials.
    • What is likely to change in the future and what most likely won’t. 
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    53 mins
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