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The Blogger Breakthrough Podcast

By: Double Jacks Media LLC
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  • Summary

  • If you're a blogger who is feeling overwhelmed and stressed trying to figure out how to get everything done and earn more money, this podcast is for you. Because I know you're already short on time, each episode is short, with the longest episodes being 15 minutes.
    2022 Double Jacks Media, LLC
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Episodes
  • BBP 2: How to Stay Consistent with Your Blog

    BBP 2: How to Stay Consistent with Your Blog
    Jul 6 2020
    Hey Everyone, Welcome to the Blogger Breakthrough Podcast, if you’re new here, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode we’re going to talk about how to stay consistent with your blog. Let’s get to it… The first thing you need to establish is your consistency schedule - don’t set yourself up for failure. Don’t say you’re going to post three times a week if you can only manage 1 every other week. There is nothing wrong with posting only once every other week or once a month. If you’re behind or constantly scrambling to finish a blog post to make sure it goes out. Do a hard stop. Give yourself a month or two (and email your list to let them know - keep emailing your list during this posting sabbatical) Use the month or two to create and get ahead on your editorial calendar. That way you’re not constantly scrambling. Resist the urge to post something as soon as it’s done (unless it is super timely). It’s okay to take a break, it’s the constant starting and stopping that gets hard. If you are struggling to keep up, just like you keep those meals in the freezer, I’ve got some quick on hand solutions for your posting schedule. First, Update an old post, if you’ve been blogging a while chances are you’ve got some posts that could use to be updated. So update it, and give it a new featured image. Now, the trick to this is, that you update it just like you would update anything, then the day you want it to go live, go in and change the date to today’s date at a time that has already happened. You do not want to schedule an updated post. You also need to make sure your URL isn’t going to be changed, if you have dates in your URL then you’ll want to skip this strategy. The next, quick and easy post, is a round up of your own posts. For example, say you’re a food blogger, you could do your top 5 chicken recipes, or instant pot recipes, or vegetarian recipes. The same thing works for other niches too, for my personal finance site I’ve done, top 5 posts to help you payoff debt, top 5 frugal living posts to save more money. Take a category on your blog and figure out a way to do a round up, and it doesn’t need to be a huge number either, you don’t need the top 17 posts, just work with what you have. The benefit is, it’s quick to write - just write and intro to each post and then link to it, and it helps to get more eyes on those posts. The last tip I have to help you stay consistent is to batch like crazy, but do one thing at a time. Which I know sounds a bit contradictory. What I mean is this, if you’re working to create the featured image for a post, do it for several posts at once. But just do the featured image, worry about the pinterest images later. When you’re writing, just write, don’t try to edit and proofread at the same time. The more you batch like this the easier it will be to keep things moving. Jeff Goins spoke at the 2020 Blogger Breakthrough Summit about having a 3 bucket system for content creation and as long as those buckets always have something in them, you’ll always have work to do and be able to put out posts. The buckets were, 1. ideas, 2. drafting into something readable, and 3. editing into something publishable. Capture the ideas into a bucket A bucket of drafts A bucket of edits to do Work on moving something from one bucket to the next. One final tip, don’t get hung up on what tools you use for ideas or drafting or whatever, do what works for your brain, trying out a new tool just because someone mentioned something is a distraction, it’s a form of procrastination. If your current toolset isn’t working for you then, okay you have permission to go looking for other tools, but don’t waste a ton of time on it. Okay, so hopefully these tips will help you to be more productive and consistent with your blog posting. Thanks for being here, I’m so glad you could join me for the second episode of the blogger breakthrough podcast, stick around for episode 3 where I’ll be sharing some tips on how to prioritize when it comes to blogging. Catch You then! If you want to make sure you never miss an episode, make sure you hit that subscribe button to be notified when new episodes go live and if you want to take our relationship to the next level, go ahead and leave a review of the podcast too. Access the Transcript  Subscribe to The Blogger Breakthrough Podcast on Soundwise
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    8 mins
  • BBP 085: Why You Need to Utilize Both Versions of Google Analytics with Lanie Lamarre

    BBP 085: Why You Need to Utilize Both Versions of Google Analytics with Lanie Lamarre
    May 31 2022

    So you’ve heard that there are two different versions of Google Analytics out there, but which one should you be using? The truth is you should be using both. In today’s episode, we are going to tell the differences between the two versions of Google Analytics and how both can help you grow your blogging business!

    View the Transcript 


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    4 mins
  • BBP 3: How to Prioritize Blogging Tasks

    BBP 3: How to Prioritize Blogging Tasks
    Jul 6 2020

    Welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode we’re going to dig into how to prioritize all the blogging things.  

    Okay, so I think for most of us, when we started a blog, we thought it was just writing blog posts, and then we find it it is actually a whole lot more than just writing a post. 

    The more courses you take the more things get added to your to-do list. And I’m not saying courses are bad, they can be fantastic to help shorten a learning curve, but many courses don’t actually show you systems so you can keep up with all the new things you now think you are supposed to do. 

    So when staring down your massive to-do list, what should you prioritize? 

    I think the answer partly depends on where you’re at as a blogger. 

    If you don’t have a lot of content yet, and by a lot I mean at least 100 posts. Then I think you should prioritize content creation, and do what you need to to get it out there, don’t put pressure on yourself to create graphics for every social media channel to promote it, create the post, create the featured image, hit publish.  

    Once you’ve got a good amount of content, I think you can slow down how often you post and in turn get ahead on your editorial calendar. Which will then free up some time to prioritize other things. 

    Like figuring out an email marketing strategy that extends beyond just telling them about your latest post or a fly by the seat of your pants affiliate promotion. 

    You don’t have to email your list every day, while some weeks you may email them more, I tend to stick to at least once a week. 

    Now your email list, is the most valuable of the various marketing channels you’ll have, but if up until this point you’ve prioritized posting content, you might not have a very big list, so in addition to getting in the groove of what to send your list, you’ll want to work on setting up your site for success when it comes to getting people to opt-in.  

    Now, the good thing about having 100 posts is you can dig into your Google Analytics and see what is most popular and resonating the most, and create an offer around that which will incentivize people to join your list.  

    Once you have good content and a good email strategy, then I think you should focus on A social media channel. And notice I said A as in one. Do not try to do all the social media channels at once. Pick one that you like and know your audience is present on and rock it hard before moving on to another one. 

    And really that is the basics, I think, when it comes to prioritizing all the blogging things. Though you should realize, that once you go through that prioritization once, you’ll likely go through it again and things might move around in order, depending on your goal. For example, if you’re working to launch something, you’ll likely work backward from the launch date to determine your email marketing strategy and your content strategy and create the content for both, starting with email first.  

    I think where most people struggle when it comes to figuring out a priority is that they try to prioritize everything. Take a step back from your blog and decide where you want to go and then prioritize one thing to start and don’t move on until you get it right or have a system for it that helps you keep up with it, or both. 

    Anyway, because I promised to keep these episodes short and sweet, I’m going to stop right there, but hopefully this has helped you in figuring out what to prioritize and work on. Let me know what you think over on Instagram @lizstapletonesq and with that I hope you have a great day. Be sure to tune in next week when I talk with Katrina from Frugal Fun Mom about how she finally hit 100 email subscribers. 

    Access the Transcript  


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    4 mins
Leadership Management Economics
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