Re-released episode from August 2025. The fear of being seen stops us from going after our dreams. But the fear of being seen as an "influencer" is preventing you from making an impact, which is what you really want to do. Our favorite online personalities make an impact on us. It's time to let go of your fear and build the online business you'll be proud of.

Lissette Calveiro is a Latina entrepreneur, content creator, and business coach for influencers and personal brands navigating the creator economy with intention. As the founder of Influence With Impact®, she leads a creator-first consultancy offering business coaching, talent management, and strategic education to help creators turn influence into income without losing the human behind the brand. With over a decade in the creator economy, Lissette is also a seasoned influencer marketing expert who has managed more than $5 million in brand partnerships across CPG, finance, lifestyle, and tech. She has been featured in Forbes, Business Insider, and Fortune, and is a speaker who brings real talk and real strategy to every stage, including VidCon, Instagram Creator Week, Create and Cultivate, Google HQ, and the White House's first Creator Economy Summit. She is known for bridging the gap between creators and the industry, bringing transparency to monetization, negotiation, and sustainable growth. Offline, you'll find her sipping iced matcha, singing with her daughter, starting another DIY home project, or being loud (on purpose) about the issues that matter to her community.

In this week's episode, Lissette tells us all about how she built her online business with influence and impact. At first, she was afraid of starting her own business. She even once claimed that she's never been a business owner. But she saw a lack of creator advocacy in influencing marketing spaces and wanted to change that. Now she's sharing everything she knows about influencer marketing - including contract details, creator rates, and how to get started as a new creator. Tune in to hear all this and more, now!

Follow Lissette on:
IG: @lissettecalv

LinkedIn: @Lissette Calveiro

Website: https://influencewithimpact.co/

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here.

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Re-released episode from May 2025. Over the last six years, I've really been getting into the science of manifesting. Because it is a science! Manifesting has everything to do with neuroplasticity, neuroscience, and epigenetics. There's a reason I created my dream life when I left my tech job. And there's one specific method of manifesting that always works for me, so I'm going to share it with you today.

It's called the BFF method, and it's called the BFF method because this manifestation method is about to be your best friend forever. Using this method in your daily life is going to teach you how to be the creator of your life rather than feeling like life is happening to you instead of with you.

In this week's episode, we're taking control of our lives with the BFF method. I'm going to share real-life examples of how I've used the BFF methods to manifest some of the most amazing moments in my career. And if I can do it, you can do it too!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here.

Join the waitlist for the Magnetic Mastermind here.

Click here to listen to Manifest Your Next Level, the free guided visualization

Podcast production for this episode was provided by CCST.

• Why I'm taking a break from recording new episodes this July
• The pivot I've been making in my business and what that's really looked like
• What I've been building behind the scenes for my clients
• Why pausing is sometimes the most aligned thing you can do

• The 3 most common mistakes keeping your content invisible
• What's actually working in the creator economy right now
• How to build a personal brand that attracts opportunities organically