Last year, and if I'm being honest, probably before that, I was in a bit of a content slump. I felt like I wasn't having fun making content anymore. And that can sound silly because I run a business, and content is technically work. But I decided to have fun with my content again, and it was exactly what my business needed to start selling again.

Having fun with my content brought in more sales than my usual sales posts did! And when I went down the researching rabbit hole, I found out why. Audiences have changed; they don't want a hard sell anymore. They want a soft sell, and it's easier to have fun and be authentic when you're soft-selling to your audience.

In this week's episode, we're talking about why your content isn't turning into clients or opportunities. There is a reason! It's not just that the economy is bad or people aren't buying coaching anymore. People are buying, and brands are booking talent. My clients are making money from their content right now! What you have to do is stop making the content mistakes that are blocking your blessings.

How to work with Erika:

Book a call with Erika to see if the Magnetic Mastermind is right for you here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Follower count does not mean much when it comes to making money online. Ok, it means a little bit. You can't sell if no one is around. But you don't need to wait until you have a million followers to sell your services or book speaking engagements. Followers do not automatically equal sales. I have friends who have a million followers and haven't made a dollar online.

So let's say you have less than 2k followers, you can definitely make money online through your personal brand. You just need the right strategy to do it. I've been perfecting my personal branding strategy for years, and now, I'm going to share it with you.

In this week's episode, we're talking about how to attract 7+ paid opportunities through your personal brand without being salsey in the Magnetic CEO Method Webinar. This webinar is packed with information and case studies. But most importantly, it has the three pillars to my success in building a personal brand online. Tune in for the free webinar and book a call today to see if the Magnetic Mastermind is right for you!

How to work with Erika:

Book a call with Erika to see if the Magnetic Mastermind is right for you here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

My personal brand has been making money for me for YEARS. This wasn't an accident; this was completely by design. Ok, maybe a little bit of it was accidental, but we learn, grow, and study what works so that we can replicate it. And a little help from a coach or a mentor never hurts.

I had no idea how much money I could make from brand deals and paid collaborations. I thought, like everyone else at the time, that you had to have millions of dollars to ever see a brand deal contract. But that couldn't be farther from the truth.

You don't need a million followers to get brand deals. You don't even need 100k followers to get brand deals. What you need is trust, and if you can build that trust with your followers, you can make a lot of money.

In this week's episode, we're going behind the scenes of how I landed brand deals and paid collaborations. Before I was an influencer, I was just sharing what I thought was valuable life advice to my audience. Now I know that I was a micro influencer in the making with a ton of opportunities coming my way. And now that I've figured out what works and what doesn't, I'm going to share how you can land those same brand deals with under 2k followers as a micro influencer.

How to work with Erika:

Attract 7+ Paid Opportunities Through Your Personal Brand — Without Being Salesy with the free Magnetic CEO Method | Monday, May 4th, 5:00 PM - 6:30 PM PT

Claim your limited-time-only spot in Erika's 90-Min one-on-one Personal Branding Intensive

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.