Erica Bruno-Martin is the Vice President of Business Development of CBC Automotive Marketing, a company that has been providing full-service marketing solutions to successful automobile dealers and dealer groups across North America since 1983. With a robust background in marketing and business development, she has been instrumental in driving growth and innovation at CBC. Erica's strategic vision and leadership skills have significantly contributed to the company's success in the automotive marketing industry.

Today, Erica delves deep into the buying habits of consumers aged 30 to 50, their preference for reliable and reasonably priced cars, and the challenging economic landscape dominated by rising costs. The conversation touches on her journey from dealership service and parts to creating impactful content that connects genuinely with audiences.

They also explore the significance of impeccable customer service, adapting to new industry changes, and the importance of fostering personal connections in today's digital age. Erica shares insightful advice, her experience during COVID, and the importance of community involvement. Tune in for a rich conversation full of actionable insights and heartfelt stories.

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This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com.

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Takeaways

1. Prioritize customer experience.

2. Adapt to market trends.

3. Value real-world experience.

Quote

“It's even more important in service that you have an impeccable customer experience.” -Erica Bruno-Martin

Connect:

Erica Bruno-Martin

LinkedIn: www.linkedin.com/in/erica-bruno

Website: www.wocautonetwork.com

Website: www.cbcads.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

Nick Gianake is the Parts Manager of the Ken Garff Automotive Group. With extensive experience in the automotive industry, Nick is known for his exceptional management skills and dedication to providing top-notch customer service. He plays a crucial role in ensuring the efficient operation of the parts department, contributing to the overall success of the Ken Garff Automotive Group.

Nick shares insights into his journey of taking over the parts department a year ago and the challenges he faced in rebuilding the team's trust and breaking down silos. He emphasizes the importance of listening, being hands-on with the team, and adapting to change in the automotive industry.

He also reflects on his earlier experiences as a parts driver and highlights the significance of customer communication and problem-solving strategies. Join us as we delve into Nick's career experiences and valuable lessons in the fast-paced world of the automotive industry.

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This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com.

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Takeaways

1. Build trust for effective leadership and collaboration.

2. Break silos and foster teamwork for success.

3. Prioritize active listening and customer solutions.

Quote

“If you want to make a change, you got to live the change.” -Nick Gianake

Connect:

Nick Gianake

LinkedIn: www.linkedin.com/in/nick-gianake-693b5411

Website: www.kengarff.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

Holden Scott is the Executive Manager at Regal Nissan. With a robust background as a former Fixed Operations Director, he now thrives in a role that allows him to lead other leaders across the entire dealership. His commitment to leadership and vision has enabled him to execute innovative strategies and bring his ideas to fruition, ensuring cohesive and efficient management across all facets of the business.

In this episode, Holden Scott opens up about the unique challenges and joys of raising twins, the mental fortitude required in ultra marathons, and how focusing on self-improvement in areas like running and reading has made him a better leader. He draws fascinating parallels between pushing past mental barriers in endurance races and overcoming obstacles in business.

Kaylee Felio and Holden discuss the ever-changing dynamics of the auto industry, innovative approaches to training and hiring, and the exciting updates in off-road vehicles. Whether you're looking for inspiration in parenting, business, or personal growth, this episode is packed with valuable insights and uplifting stories.

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This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com.

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Takeaways

1. Personal growth fuels professional success.

2. Mental Fortitude is key.

3. Look beyond traditional roles.

Quote

“You have to be comfortable being uncomfortable at times.” -Holden Scott

Connect:

Holden Scott

LinkedIn: www.linkedin.com/in/holdenscottregalnissan

Website: www.regalauto.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com