Tina talks with Aiden, a research leader and digital strategy consultant. They discuss the combined power of grounded theory and continuous discovery in UX research. Aiden shares their experiences and perspectives on how these methodologies enrich the understanding of user needs, driving innovation in user-centric design while exploring the interplay between teamwork and individual efforts in research. 🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/aiden-hirshfield-grounded-and-continuous-discovery/

Episode highlights

• 00:01:15 Aiden's Media Background and UX Journey
• 00:04:26 Team Dynamics in UX Research
• 00:06:48 Critique of the Scientific Method in UX
• 00:10:41 Grounded Theory Explained
• 00:25:01 Democratization in UX Research

About our guest Aiden Hirshfield

Aiden is a research leader and digital strategy consultant across industries, focused on helping people foster more thoughtful and critical relationships with the media and technology they use in business and in life. His work is rooted in empathy building and uses mixed-method research to elevate the stories of people with lived experiences. Aiden believes that research is a group effort, so he is passionate about enabling teams with the right tools, methods, and expertise needed to conduct continuous and fruitful research at any maturity level.

Aiden holds a Ph.D. in Media Psychology, where his research examines the impact of representation on marginalized identities, primarily the LGBTQ+ community. He also started a new podcast, Media Psyched, where he talks about our complex relationships with media and technology. Aiden loves to give back to the UXR community as a mentor, speaker, and author.

🔎 Where to Follow Aiden Hirshfield

LinkedIn / Aiden's website / Media Psyched podcast

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

In this episode, Tina talks with Suj, who teaches UX design to kids. Suj combines design and empathy to inspire new thinking. We'll explore Suj's journey, his work's impact, and its significance. The discussion also highlights the connection between design and spirituality.

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/suj-premachandran-shaping-minds-in-ux/

Episode highlights

• 00:01:20 Suj’s Transition from Recruitment to UX
• 00:05:34 Innovative UX Education for Children
• 00:10:19 The Impact of Meditation and Mindfulness
• 00:15:01 Choosing UX as an Educational Tool
• 00:22:09 Podcast Episode Wrap-Up

About our guest Suj Premachandran

Suj Premachandran has a varied career, with roles at Salt, Revolut, and Fitness First UK. He holds degrees from the University of the Arts London and London South Bank University. Now the CEO of Digital Influx Academy, Suj is recognized for his organizational ability, tech skills and adaptability.

🔎 Where to Follow Suj Premachandran

LinkedIn

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

In this episode, Tina Ličková talks with Dr. Breanna Gentile about integrating psychological principles into UX design, focusing on trauma-informed practices. They explore how understanding users' emotional and psychological backgrounds can inform better design decisions. Dr. Gentile emphasizes cultural sensitivity, the blend of qualitative and quantitative research methods, and the importance of creating safe digital environments. The conversation shows how recognizing the human side of user experiences leads to more empathetic and effective UX research.

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/bre-gentile-how-trauma-and-ux-comes-together/

Episode highlights

• 00:01:14 The Journey to UX and the Creation of Dr. G's Lab
• 00:03:14 The Definition and Depth of Trauma
• 00:08:23 The Intersection of Trauma and UX
• 00:14:02 The Importance of Cultural and Generational Sensitivity
• 00:28:25 Methods for Trauma-Informed Research
• 00:32:13 Upcoming Publications and Final Thoughts

About our guest Breanna Gentile

Dr. Breanna Gentile, a psychologist turned UX researcher and designer, is dedicated to trauma-informed research and product design. With a Ph.D. in Clinical Psychology, she founded Dr. G's Lab, empowering teens and publishing studies in peer-reviewed journals. As Chief of Clinical Solutions at Esteem Therapeutics and Director of Product Design at the Center for Youth Wellness, she focuses on resilience through trauma-informed practices.

🔎 Where to Follow Breanna

Breanna / Dr. G’s Lab / From Psychology to UX

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter