Want to build a loyal following of people who are excited to buy what you're selling? Stop spending your valuable time on the wrong marketing channels, and prioritize an email list. So says Jenna Kutcher, a digital marketing expert and host of The Goal Digger Podcast. After attracting thousands of followers on social, but seeing so few convert to customers, Jenna learned about the power of owning an email list - and she hasn't looked back! It's the number one ways she drives sales in her business.

You'll learn how to start a list, where to find your first subscribers, and how to grow and maintain a list. Plus, the surprising benefits of an email list - beyond the high ROI.

(06:40) Where to find your first subscribers

(07:25) How to use your email list to test out new business ideas

(09:40) The TWO things you need to focus on as an entrepreneur

(11:00) Tacticts Jenna uses to drive followers from social and the podcast to her list

(14:30) How to make time for your email list

(15:50) Don't make these two mistakes with your email list!

(18:00) Convinced? Here's how to start your list

Learn how to go from zero subscribers to an engaged list that lasts. Sign up for Jenna's FREE Email Building Master Class at jennkutcher.com/list. It only happens once a year - don't miss out!

Ready to make a difference with your business but don’t know where to start? Just ask Thomas Ling, founder of Kin+Kind, who combined his passion for the environment and love of animals to create eco-friendly pet products. Thomas breaks down what makes a business sustainable, the importance of transparency and authenticity, and how you can start a business that does good in the world.

“It's important that we are running the kind of company that we want to see out in the world.” Thomas says.

Learn what it takes to be a clean business, and the benefits that come with it.

In this episode you’ll hear:

(01:09) Kin+Kind’s story.

(02:56) How Kin + Kind brings transparency and authenticity into their products.

(04:11) What are clean ingredients?

(06:34) Being a clean company is about more than using good ingredients, it’s also about how you treat your employees.

(07:25) What is greenwashing?

(09:15) How to start a sustainable business.

(10:50) The benefits of having a clean business.

The more people see your products, the more sales you’ll probably get – and a marketing strategy can help you do that.

Just ask Elena Fahrländer, the Chief Commercial Officer of Danish Endurance, a company that sells their products worldwide. She’ll be sharing what they do to find their target audience and how their approach to marketing changed as they grew. You’ll also hear from Elizabeth (Liz) Downing, director of partnerships at The Ecom Cooperative. She’ll give more actionable advice on how to build your marketing strategy using realistic goal setting and data analysis.

“It's really important to look inward, really examine who you are as a business, and then set your goals and your expectations based on what you think you can achieve,” says Liz, “and it all comes down to the data.”

In this episode you’ll hear:

(02:18) Danish Endurance’s story

(04:02) How to find your target audience

(07:02) The importance of clear and realistic goals and budgeting when building your marketing strategy

(11:02) Starting out with a structured marketing strategy

(11:50) How and why Danish Endurance constantly updates their marketing strategy