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Amplify Your Business

By: Amplomedia
  • Summary

  • Amplify Your Business is a weekly glimpse into the business tactics, challenges, and successes of entrepreneurs—hosted by CEO & Founder of Amplomedia, Lance Johnson. Real humans, real advice, delivered straight to your feed once a week.
    Copyright 2022 All rights reserved.
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Episodes
  • Redeeming Work: A New Approach to Entrepreneurship and Business Design
    Feb 14 2024

    In this episode of Amplify Your Business, we sit down with Dan Rogers, an entrepreneur who brings an entirely fresh perspective to the table. The conversation dives deep into the foundational principles every entrepreneur must consider to succeed truly.

     

    In the heart of the discussion, Rogers, the CEO and owner of WorkP2P, emphasizes the importance of a clear and articulate vision, which he believes is crucial for a business's growth. Transitioning to the practicalities, the episode sheds light on the distinction between designing a company as a societal system rather than the traditional corporate model. Dan elaborates on the success of his own company, which stopped outbound marketing and now thrives on inbound interest thanks to a focus on building trust and adding value without a hard sell.

     

    To learn more about WorkP2P, visit https://workp2p.com/

     

    00:00 Intro

    00:00 Three things every entrepreneur should know. 

    06:27 Why the traditional corporate model is flawed

    09:42 WorkP2P and their mission to redeem work

    12:23 How COVID-19 impacted business

    14:00 Getting paid to practice beats working to get paid.

    16:52 Sharing programs with smaller companies and individuals.

    17:32 Stopping outbound sales as everything started coming inbound.

    19:56 Trust and reciprocity are key in building relationships with customers.

    23:48 Starting a consultancy business to help with sales & marketing

    24:14 Dan Rogers explains the value of creating before taking

    25:18 The importance of understanding how money moves

    31:35 Pushing a business to its limits

    32:17 The purpose of a societal system in developing community

    36:19 Letting go of customers to align with the company's vision

    38:05 Designing systems to incorporate essential elements

    39:12 Importance of facing reality and accepting the truth

    40:02 Pulling reality in rather than pushing it out

    43:49 Outro

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    45 mins
  • The Challenges of Entrepreneurship and Transitioning Out of Business
    Feb 7 2024

    In this episode of Amplify Your Business, we're joined by Erika Anderson from the picturesque landscapes of Spain. Erika shares her profound insights on entrepreneurship, the critical importance of vision, and the intricate journey of transitioning from full-time leadership to a semi-retired role. This conversation unveils the essence of entrepreneurial resilience, strategic decision-making, and personal growth.

     

    Erika Anderson is a seasoned entrepreneur and the founding partner of Proteus International, a company specializing in leadership development, executive coaching, and organizational transformation. With a career spanning over three decades, Erika has established herself as an authority on helping individuals and organizations clarify and move toward their aspired futures. She has authored a number of books focused on leadership and change management and currently splits her time between New York and Spain.

     

    To learn more about Proteus International, visit https://proteus-international.com/ 

     

    00:00 Intro

    00:57 The importance of having a clear vision for your business

    02:23 Being a fair witness and maintaining objectivity as an entrepreneur

    03:57 The significance of having enough capital for your business

    05:10 Challenges of scaling a business and managing capital

    08:57 Gathering data and testing market demand before developing a product

    12:26 Summary of the book "Be Bad First.”

    13:37 The three practice areas of Proteus

    19:27 Erika's transition to semi-retirement and operating Proteus from Spain

    22:10 Advice for transitioning and trusting partners

    24:44 Importance of clear roles and regular check-ins

    29:48 Identifying what you love about your work.

    31:53 Erika’s biggest challenge

    39:36 How to connect with Erika Anderson

    40:01 Find Erika's books on Amazon

    40:35 Outro

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    41 mins
  • Navigating the Entrepreneurial Journey: Insights on Building Real Businesses and Raising Capital
    Jan 29 2024

    In this episode of Amplify Your Business, Lance engages with the CEO of Capital Raise, Carl Grant III, diving into Carl's rich entrepreneurial journey and discussing the intricacies of raising capital for businesses. Carl's vast experience presents a treasure trove of insights that are critical for entrepreneurs navigating the complex world of investments and growth.

     

    In this interview, Carl opens up about the evolution of his career from his initial foray as an entrepreneur with his father to his eventual return to entrepreneurship after years in the corporate sphere. The discussion sheds light on the essence of capital investment and the strategies that can make or break the success of a startup. By delineating between the perils of being overly reliant on investment capital and the strength of revenue-focused businesses, Carl provides a nuanced look into the world of venture capital and private equity.

     

    To learn more about Capital Raise, visit https://capitalraise.net.

     

    00:00 Introduction

    01:08 Three important things every entrepreneur needs to know

    03:00 Background and experience in raising capital

    07:43 Overview of Capital Raise and its services

    11:57 Early experiences in the video streaming industry

    12:32 The market crash in 2000 led to the downfall of a startup

    13:18 The impact of 9/11 on a financial services company

    14:17 Transitioning from corporate to entrepreneurship

    19:26 Working with family in business and the importance of trust

    21:41 The significance of revenue and profitability in business success

    25:31 Uber's dominance in the market and strategy for success

    26:13 TikTok's shift towards driving commerce and monetization

    26:51 The importance of generating revenue and being profitable as a startup

    27:26 The entrepreneurial strategy of selling to the government

    28:28 Overview of the book "How to Live the Abundant Life"

    29:27 Focusing on giving and helping others for personal and financial benefit

    31:30 Achieving seemingly impossible goals through bite-sized tasks

    34:06 Where to find Carl’s book "How to Live the Abundant Life"

    35:50 Outro

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    36 mins

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