The Future of Media, Explained - from Press Gazette By cover art

The Future of Media, Explained - from Press Gazette

By: New Statesman Media Group
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  • Summary

  • Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.


    The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.


    If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.


    It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.



    Hosted on Acast. See acast.com/privacy for more information.
    New Statesman Media Group
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Episodes
  • The Atlantic's winning subscription strategy with CEO Nicholas Thompson

    The Atlantic's winning subscription strategy with CEO Nicholas Thompson
    May 2 2024

    The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.


    CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.


    Hosted on Acast. See acast.com/privacy for more information.
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    41 mins
  • ADHD, autism and the news business: How different minds can thrive in media

    ADHD, autism and the news business: How different minds can thrive in media
    Apr 18 2024
    Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenges ADHD and autistic thinkers can bring to jobs in journalism.

    Hosted on Acast. See acast.com/privacy for more information.
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    49 mins
  • How to make news pay on Youtube with TLDR

    How to make news pay on Youtube with TLDR
    Mar 28 2024

    Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube.


    The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing.


    Hosted on Acast. See acast.com/privacy for more information.
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    44 mins
Economics
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