Growing on social media can make you burnout, compare, spiral, crash-out & you need a reset!! Download the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bIt's time to CLOCK-IN!! Feeling burnt out, stuck, or like social media is slowly stealing your soul?

👀 Let’s fix it. In today’s episode, we’re getting cozy (and real) about the emotional side of content creation — burnout, comparison spirals, the ick — and walking through the exact 3-step reset routine I use when I feel totally lost. Then we’re clocking in with Alyssa from @inspiredmedia_co to break down the business side of being a creator — selling without the cringe, building trust, and becoming a content

PART 1: The Creator Crashout Reset Routine (ft. Tess)

00:00 Intro

02:22 Everything you feel is SO common!!

06:40 The 3-Step Reset Routine Overview

07:00 Step 1: Take a real break (and why it’s productive)

13:45 Step 2: Recalibrate your GPS (your big scary vision)

21:20 Step 3: Set habits & priorities to stay on track

PART 2: Content CEO Era with Alyssa (@inspiredmedia_co)

24:33 Alyssa’s here!! Let’s talk about the hard parts of building a content biz

29:52 How to sell online without the ick

30:23 Tips ≠ Trust: Why people actually buy from you

30:57 “I watched one video and I booked” — building brand trust

33:14 Custom strategies vs. generic advice (and why clients love it)

35:30 Lifestyle Pillars 101: What to share (and what to gatekeep)

40:19 Personality vs. Personal: How to show up without oversharing

43:45 Ready to outsource? Here’s when to hire & how to let go

CEO.👉 This episode is for you if: • You’re in a rut (or mid-spiral lol) • You’re comparing yourself to other creators/entrepreneurs • You feel like you have no idea what you're doing/lost • You sell services, products, or courses as a creator

🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoOther platforms: https://pod.link/1565886767📥

SPONSOR: HUBSPOTDownload the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bEPISODES MENTIONED Weekly work routine: https://www.youtube.com/watch?v=dJpDP1WVjdg&t=38sBuilding income streams: https://www.youtube.com/watch?v=Px86V1Qop2s&t=1165s&pp=0gcJCYQJAYcqIYzvFOLLOW ALYSSAThe Inspired Media Podcast: https://pod.link/1730433175Our episode together on YouTube!! https://www.youtube.com/watch?v=dgwjaf5rEv4&t=35s&ab_channel=Alyssa%2BInspiredMediaCo.Instagram: https://www.instagram.com/inspiredmediaco/TikTok: https://www.tiktok.com/@inspiredmediaco⸻⏱️

📌 FOLLOW USBusy Blooming on IG → https://www.instagram.com/busybloomingg/Tess on IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop tools, templates & merch: https://www.busyblooming.ca/shop

LIFESTYLE CREATORS - It’s time to go to WORK!! We are joined today with Alyssa, also known as InspiredMediaCo on TikTok & Instagram to dive into the lifestyle creator universe and breaking down exactly how to grow as a lifestyle creator & influencer in 2025 – even if you’re starting from scratch. If you have “lifestyle” written anywhere in your content strategy, this episode is truly for YOU.

Alyssa is breaking down for us

• Why old-school vlogs don’t work anymore
• What it actually means to be a lifestyle creator in 2025
• How to create “unselfish vlogs” and add storytelling + conflict to your content
• The concept of niching down within yourself (!!!)→ Repeating yourself on purpose, signature content series, and building your legacy
• PLUS how to create content faster without burning out

After work, I dive into a little chat about the podcast trip to LA (+, going to Dear Media!!), Q2 content plan & my final "30-day Instagram Challenge" results!

FOLLOW ALYSSA

• The Inspired Media Podcast: https://pod.link/1730433175
• Our episode together!! https://open.spotify.com/episode/4FabBiPRj5M3zVMHtm1Avo?si=ZB2Mpva_QgqAsQnMEkZ7Fg
• Instagram: https://www.instagram.com/inspiredmediaco
• TikTok: https://www.tiktok.com/@inspiredmediaco

JOIN 30-DAY INSTAGRAM CHALLENGE: https://www.youtube.com/watch?v=rASyMZpjFbc&t=1098s

TIME STAMPS

• 00:00 Intro
• 4:40 Alyssa joins us!!
• 6:00 What is a lifestyle creator in 2025?
• 8:00 Why day-in-my-life vlogs aren’t enough anymore
• 10:00 “Unselfish vlogs” – how to vlog in a way that actually performs
• 12:45 The secret to making your vlogs more interesting14:30 Do you have to vlog to be a lifestyle creator? (Spoiler: no)
• 17:00 Niching down within yourself – why this changes everything
• 21:17 Signature style series – how to stand out as a lifestyle creator
• 23:45 What makes a brand memorable on social media
• 26:00 Why repeating yourself online is a good thing
• 28:00 Balancing your CEO brain vs creative heart as a creator
• 30:00 Cutting your inspo scrolling in HALF
• 31:30 How to implement the lifestyle method as a creator
• 35:55 Post-work social: LA podcast trip mini-recap
• 37:43 45-day challenge for Q2??
• 39:11 Instagram challenge update

⋒ FOLLOW BUSY BLOOMING ⋒

• TikTok: https://www.tiktok.com/@busybloomingg
• Instagram: https://www.instagram.com/busybloomingg/
• LinkedIn: https://www.linkedin.com/company/busy-blooming/
• Join the community: https://www.busyblooming.ca/

⋒ FOLLOW TESS ⋒

• Instagram: https://www.instagram.com/tessbarclay/
• TikTok: https://www.tiktok.com/@tess.barclay

⋒ ABOUT US ⋒

Welcome to the Busy Blooming YouTube channel! Every week, we host our podcast show, Busy Blooming to give you the energy, advice & motivation you need to build your brand, content & business! You will also find vlogs from our founder, Tess Barclay, of working at Busy Blooming in Toronto, behind the scenes of our events & more!