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Insights Unlocked

By: UserTesting
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  • Summary

  • How do you design digital products that people actually want? Get UX tips and insights from experts behind some of the most successful digital transformations and experiences in the world. Each 25-minute interview is a candid conversation with the thinkers, doers, and builders at the forefront of UX design, accessibility in the user experience, and product management. Learn everything from how you can turn around a product launch failure, to how AI can make a designer’s life easier, and even how you can make yourself recession-proof. Insights Unlocked is a curiosity-inspiring, real people, real experiences podcast brought to you by UserTesting (formerly Human Insight Podcast and UXpeditious). Join us as we learn firsthand from notable names in the industry, including Laura Klein, Sarah Doody, Janice Fraser, Jacob Nielsen, Teresa Torres, and C. Todd Lombardo. Guests bring their insights from companies such as IKEA, Best Buy, Figma, T. Rowe Price, Microsoft, Tesco Bank, AAA, and more. Episode guest hosts include UserTesting CEO Andy MacMillan, UserTesting Chief Product Officer Michelle Engle, UserZoom founder Alfonso De La Nuez, and others. Hosted by Nathan Isaacs, UserTesting's Senior Manager for Content Production and a former award-winning journalist. Listen and subscribe to Insights Unlocked wherever you get podcasts. Show notes, curated clips and more at usertesting.com/podcast.
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Episodes
  • Thrive in UX by adding survey mastery to your skill set

    Thrive in UX by adding survey mastery to your skill set
    Apr 29 2024
    In this enlightening episode of Insights Unlock, we sit down with Jennifer Romano, a seasoned UX leader with experience at tech giants like Google, Facebook, and Instagram. Hosted by Lija Hogan, this discussion delves into the current challenges and promising future of the UX industry, the evolving job market, and the increasing relevance of mixed methods and AI in UX research. Show Notes: Introduction: Introduction of Jennifer Romano, detailing her extensive background in the UX industry. Overview of Romano's roles and contributions to UX at major companies and in academia. Current State of the UX Job Market: Discussion on recent layoffs and the scarcity of entry-level roles in UX. Optimistic outlook for increased hiring and budget expansions in Q2 as companies recover from initial fiscal year planning. The Evolution and Future of UX: Exploration of how UX is still a burgeoning field with vast opportunities for growth. Insight into public misunderstanding of UX roles and the potential for industry expansion. Essential Skills for UX Professionals: Importance of adapting to versatile research methodologies. Emphasis on the need for UX professionals to acquire skills in both qualitative and quantitative research, including survey design and implementation. The Role of AI in UX Research: Discussion on the supportive role of AI in UX research, enhancing efficiency without replacing human researchers. Future predictions for AI's integration into UX practices and how it can help manage and synthesize large data sets effectively. Jennifer Romano's Current Projects: Information on Romano’s latest initiatives focused on training and coaching in UX. Highlight of a unique retreat aimed at bridging the gap between academic learning and real-world UX research experience. Closing Thoughts: Reflections on the importance of educating stakeholders about the value and methods of UX research. Encouragement for UX professionals to continually adapt and integrate new tools and methodologies.
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    35 mins
  • What to consider when designing your augmented future

    What to consider when designing your augmented future
    Apr 22 2024
    In this Insights Unlocked episode, UserTesting’s Andy MacMillan talks with David Rose about designing our augmented realities and what UX designers, product leaders and others should consider as they take on that challenge. David Rose’s Journey in Tech Innovation David discusses his wide-ranging experiences in industries from healthcare to toys and tech, highlighting his award-winning entrepreneurial journey and his role as the CEO of Lookout—an AI-powered maritime navigation system. Seamless Integration of Technology Explore how David has successfully embedded technology into everyday objects to enhance user experiences without intrusion. Learn about his projects like Lego Mindstorms and GlowCap, which seamlessly combine functionality with simplicity. The Role of AR in Everyday Interactions Dive into the transformative potential of augmented reality (AR) and virtual reality (VR) in making everyday interactions more intuitive and engaging. David shares insights from his books and discusses how AR can reduce social isolation by enhancing real-world connections. Practical Applications of AR in Safety and Navigation Gain insights into Lookout, the AI camera system for boats, which David developed to improve maritime safety by providing navigational aids through augmented reality, showing how AR can address practical challenges in unstructured environments like open waters. Future of UX in Spatial Computing David discusses the future of user experience design in the context of spatial computing, offering advice for UX professionals on adapting to new tools and thinking paradigms to design more engaging and useful digital and physical products. Ethical Considerations and Social Impact of Tech The conversation also covers the ethical implications of technology, particularly the risks and benefits of AR and VR. David highlights the importance of designing technology that respects privacy and promotes social engagement.
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    27 mins
  • How to transform your UX design process with continuous customer feedback

    How to transform your UX design process with continuous customer feedback
    Apr 15 2024
    It shouldn’t come as a surprise that REI, the nation’s largest consumer co-op with some 23 million members, loves to talk with its customers. In this Insights Unlocked episode, UserTesting’s LeTisha Shaw talks with REI’s Monique Lalonde about their continuous interview program with customers to support the product development life cycle. “As our product-led practice matured, we saw an opportunity to foster a habit of talking to customers on a regular basis in support of the product development cycle,” said Monique, REI’s Director of Product Design. “Layne Foit (REI’s senior manager of UX research & Content) developed a scalable framework for continuous customer interviewing with a goal to empower teams with just enough research skills so they feel comfortable talking to customers, are able to analyze what they hear, and use those customer insights to drive innovation and customer centricity.” Once a week, members from REI’s UX research and product teams meet up to talk with a customer about a specific problem they are experiencing. They then evaluate that interview together, listening for all the different things that people observed. We often talk about shifting left in the product development lifecycle when you’re talking with your customers and prospects. This helps you develop products your audience wants, needs and will pay you money. It also helps avoid or reduce the cost of rework (estimated at more than $1 trillion annually) because you built something no one wanted. REI is a purpose-driven specialty outdoor retailer dedicated to enabling life outside for all. The co-op was founded in 1938 as some mountaineering friends in the Pacific Northwest sought access to better climbing gear. As a co-op, with about 23 million members, they measure success differently than many companies. “Our goal is to run a healthy business, which enables us to make a positive impact on our employees, members, and society,” Monique said. “Our product design practice plays a critical role in supporting our goals, measuring their progress and impact in all our experiences.” So far the program has been successful in conducting continuous research that can be measured and tracked, Monique said. “This shared experience is helping in cross-functional alignment, promoting a user-centered culture, and understanding a holistic picture of our customer journeys,” she said. “An unexpected benefit has been team building. Our product teams are 100% remote and our pilot teams reported feeling more connected to their co-workers thanks to the program.”
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    13 mins
Leadership Management Economics
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