For years Brandon Eley's online shoe company, 2BigFeet, prospered by reselling prominent brands. But the profit margins slowly narrowed as did the sources for large footwear sizes, Eley's niche.

The solution is Michael Ellis Footwear, Eley's direct-to-consumer brand, launched in 2021. "We finally decided to take matters into our own hands," he said.

In this second appearance on the podcast, Eley shares the evolution of 2BigFeet, the launch of Michael Ellis, custom manufacturing, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6s2H

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

Mickey Friedman co-launched Flair.ai in 2022, a year after graduating from the University of Chicago. The company, which has raised $5 million in seed funding, deploys artificial intelligence to perfect product photos, providing entire virtual scenes and setups.

The process, Friedman says, dramatically lowers the cost of photo shoots while improving quality.

In this episode, she addresses the rise of visual AI, the necessity of human intervention, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rYb

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.


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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com

Matt Ragland is a 10-year email marketer, first at ConvertKit and now at Good People Digital, the Nashville-based agency he launched in early 2023. His approach to superior email performance is storytelling.

He says, "Brands that excel at email marketing frequently tell a story to their ideal audience."

In this episode, he addresses storytelling tactics, email design, automation strategies, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rUb

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.

******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com