• Search News You Can Use - SEO Podcast with Marie Haynes

  • By: Marie Haynes
  • Podcast
Search News You Can Use - SEO Podcast with Marie Haynes By cover art

Search News You Can Use - SEO Podcast with Marie Haynes

By: Marie Haynes
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  • Summary

  • Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
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Episodes
  • Summarizing the SOTR podcast on changes to the SEO Starter Guide with Gemini

    Summarizing the SOTR podcast on changes to the SEO Starter Guide with Gemini
    Jan 25 2024
    Google is changing their SEO starter guide. They're removing a bunch of content. This episode has visuals. Watch on Youtube: https://youtu.be/we3n9NTeSAU In this episode we talk about Google's Search off the Record Podcast and I'll share my thoughts on what is most important when it comes to ranking on Google today. We'll go through the latest Google Search off the Record podcast episode that talks about the changes they are making to the guide. Then, near the end we'll take my notes on this story and I'll show you how I use Gemini in Google's AI studio to summarize stories like this for newsletter. Newsletter: https://mariehaynes.com/newsletter/ Marie's Thoughts (paid newsletter): https://community.mariehaynes.com/spaces/12261861/feed SOTR podcast: https://content.libsyn.com/p/6/6/0/66095646568452e4/_SOTR068__Search_Off_the_Record_-_68th_episode_-_Video_en_us.pdf?c_id=166779698&cs_id=166779698&response-content-type=application%2Fpdf&Expires=1706206368&Signature=dczPIGWZ9UbDLwAwbeu9pmhl-OL~PspXTQqtTOU1qXwNZqX8pC9OmWxSPqm~FYb4-ZowqcS57MVVK4ZKuuiPr4YHJeeEMT8JaLHcoeB2PLjEC95iU0Pdv-abPZlRNWL63dXq2eFpAHhv6FqnYjPtReqZCHeTum7Dilbz7rOAMpK2b8fP4d27~RplnP0fSaE3ZZmPgvRT~kDHk1dn8zG8y6MCpS-p0K0sXdRpx3YizlQTADebGEcZWG06aIvZtuu9p2epH~5CCTLz~TjENxYA3suE~GwJMy2LCn328mNV6t5WLz6iBv8ucb2aByasVSwZZj1EUITWQ2~wkS-XRS1KuQ__&Key-Pair-Id=K1YS7LZGUP96OI
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    33 mins
  • Let's Talk About Author Bios

    Let's Talk About Author Bios
    Jan 10 2024
    This is an impromptu, unscripted episode with Dr. Marie Haynes, recorded because of a recent news headline from Search Engine Roundtable that said, "Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials. Barry's article was prompted based on comments from Google's Search Liaison Danny Sullivan regarding yet another Verge article that does not look favourably on SEO. Are author bios a ranking factor? If you've followed my theories and teachings on Google's ranking systems, you know that I am indeed a proponent of using author bios in many situations. In the episode I share anecdotes of sites that did indeed see improvements after getting qualified authors and then doing more to share about their qualifications. Are author bios a ranking factor? No. Will having an author bio increase the chances that searchers will trust your site and find it useful. Sometimes, yes. We have recently learned from the DOJ antitrust trial against Google that user engagement signals are incredibly important when it comes to shaping the algorithm. In this episode, we go back to statements from John Mueller's help hangouts several years back to look at why the industry developed rules about author bios that most sites follow. They make so much more sense now that we understand how user engagement signals (called IS - likely information satisfaction) signals in the DOJ trial are used to train RankBrain. RankBrain is Google's AI that is used to re-rank the top 20-30 results and SERP features you see when you do a search. Hopefully this episode convinces you that both the following can be true: 1) Author bios aren't a ranking factor 2) Author bios can be a part of the entire package that helps improve user engagement and satisfaction signals, which in turn is what drives rankings. SER article: https://www.seroundtable.com/google-author-bylines-ranking-36684.html Verge article: https://www.theverge.com/c/23998379/google-search-seo-algorithm-webpage-optimization Danny Sullivan's comments: https://x.com/searchliaison/status/1744371735405772927?s=20
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    37 mins
  • Gemini: The Most Profound Technological Shift in Our Lifetimes

    Gemini: The Most Profound Technological Shift in Our Lifetimes
    Dec 8 2023
    In this episode, we dive deep into Google's revolutionary new language model, Gemini, destined to be the most impactful technological shift of our time. Host Dr. Marie Haynes unravels its capabilities, which extend beyond text to encompass images, video, and beyond. Discover how Gemini's potential to transform information access, problem-solving, and decision-making could reshape our lives. While we wait for its full potential to unfold in 2024, learn how Bard, soon integrated into Google Assistant, offers a taste of the future. This episode delves into the criticisms of AI, encouraging listeners to actively engage with Bard and explore its possibilities. We also explore the exciting world of GPTs (apps built on chat GPT), which may possibly be seen in a similar form in Google AI Studio.
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    20 mins
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