The Local Marketing Trends Podcast Por arte de portada

The Local Marketing Trends Podcast

De: Gordon Borrell
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  • Resumen

  • Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
    2023 Borrell Associates, Inc Local Marketing Trends Podcast
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Episodios
  • Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun

    Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
    May 28 2024
    Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    30 m
  • TEGNA Finds a Set of AI Geniuses

    TEGNA Finds a Set of AI Geniuses
    May 13 2024
    The mad rush to embrace Artificial Intelligence feels a lot like the mad rush to embrace the Internet two decades ago, with one exception: Nobody seems to be tackling AI by "hiring a guy." In this episode, Gordon & Corey talk to Ed Busby, head of strategy for one of the nation's largest TV companies, TEGNA, which has discovered AI genius within its ranks.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    27 m
  • How Young Adults Search Online for 'Local' Information Might Surprise You

    How Young Adults Search Online for 'Local' Information Might Surprise You
    Apr 29 2024
    Google may be the dominant search engine, but not within the ranks of GenZ. What are these 20-somethings using to look up products, telephone numbers, store hours, and event information? With Corey absent, Gordon turns the episode into a family affair by consulting his kids, a social media expert, and the ultimate authority – his wife.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    23 m
Marketing Economía Política y Gobierno
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