Building your Brand  By  cover art

Building your Brand

By: Liz Mosley
  • Summary

  • Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)
    © Liz Mosley
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Episodes
  • Small Business Marketing Made Simple with Hannah Isted
    Mar 27 2024

    It's the return of friend of the podcast and newly published aurthor Hannah Isted! As her friend, I am so proud and as a podcast host I can't wait to talk about the process of writing a book because it's something I know lots of you want to do too.

    In this episode we talk all about how Hannah applied her inimitable style of breaking big things into small, manageable chunks and how she used that to write a book AND deliver it to the piublishers early!

    It's not all about writing a book though because we talked about how marketing your business can be done in a way that truly works for you (in ten minutes a day, of course!)

    Episode highlights:

    03:44 Realistic Expectations: Strategies for Achievable Consistency 18:25 Accountability and Mindset: Finding Support and Overcoming Blocks 25:41 The Power of 10-Minute Marketing 32:22 Leveraging Challenges for Skill Improvement 34:15 The Journey to Becoming a Published Author

    Mentioned in the episode:

    • Join The Best 90 Days Ever membership (aff link)
    • Buy The Best 90 Days Ever book
    • Alison Jones 10-Day Book Proposal Challenge (aff link)

    Thanks to Adobe Express for sponsoring this episode.

    Don't forget to check out Hannah online and follow her on Instagram!

    If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

    This episode was written and produced by me and edited by Lucy Lucraft.

    If you enjoyed this episode please leave a 5* rating and review!

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    42 mins
  • Maximising Visual Storytelling for Small Businesses with Jacqueline Bourke
    Mar 20 2024

    Today on the podcast, my guest is the Senior Director of Creative for EMEA at Getty Images and iStock Jacqueline Bourke. Alongside her team of researchers, art directors and curators Jacqueline is responsible for producing visual insights and imagery and video creation that's been used in award winning, advertising, design, and editorial.

    We chatted all about how small business owners can make the most of stock images and videos to tell stories that are really important for them. Jacqueline gave great tips for finding the right images and videos, and we talked about why video is such an important medium for marketing.

    If you need a great reminder of how to use imagery for your brand, this episode's for you.

    Episode highlights:

    02:44 The Power of Video in Marketing
    13:49 Creating Authentic Video Content for Your Brand
    17:33 Navigating the World of Stock Imagery and Video
    22:28 Addressing Bias and Embracing Diversity in Visuals
    27:11 Innovative Strategies for Standing Out in Marketing

    See how your brand can use iStock photos and videos.

    Check out Getty Images and iStock’s Creative Insights page

    Here's the link to Irish Pub Christmas campaign mentioned

    If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

    This episode was written and produced by me and edited by Lucy Lucraft.

    If you enjoyed this episode please leave a 5* rating and review!

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    34 mins
  • Navigating the Intricacies of Business Relationships with Lois Seco
    Mar 13 2024

    You might remember that back in January on Building Your Brand I shared my 2024 goals, one of which was to be able work with my close friend Lois more, as outsourcing a part of my business to her in 2023 worked so well for us both. Well, today you can hear from multi-disciplinary artist and designer Lois Seco about how she thinks it's all going!

    Outsourcing is something a lot of small business owners have to navigate and it's not always the easiest so we thought that we would chat about our experience and what we've learned working together over the last year.

    Episode highlights:

    02:00 The Art of Delegation and Overcoming Bottlenecks

    07:03 The Importance of Communication and Boundaries in Business

    07:38 The Value of Trust and Mutual Respect in a Working Relationship

    21:57 Setting Boundaries

    24:41 The Role of Clarity in Relationships

    27:32 Choosing the Right People to Work With

    42:06 Embracing Rejection and Failure

    Referenced in the episode:

    • 2024 Goal Setting with Hannah Isted
    • Culture is your brands cornerstone with Katie Elliott

    Don't forget to check out Lois online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

    This episode was written and produced by me and edited by Lucy Lucraft.

    If you enjoyed this episode please leave a 5* rating and review!

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    45 mins

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