In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry. The industry is experiencing a shift towards sustainability and circularity, and brands need to be prepared for the changes. There is a need for companies to gather data and implement traceability strategies to comply with the eco-design legislation. You will also learn about the digital product passport, which will serve as a tool to capture and showcase product compliance. Brands must start with eco-design and forced labor legislations as key priorities. The conversation explores the impact of upcoming legislation on the fashion industry, focusing on sustainability and circularity. The discussion covers the need for brands to comply with the legislation and the challenges they may face in implementing the required changes, as well as the importance of education and consumer behavior change in driving sustainability. The conversation highlights the opportunities for innovation and differentiation that the legislation presents. This episode provides resources for brands to find more information and support in navigating the new regulations. Takeaways ✅ The textile industry is undergoing a shift towards sustainability and circularity, and brands need to be prepared for the upcoming legislation and regulations. ✅ Compliance with the eco-design legislation is crucial, as it sets requirements for product performance and environmental impact reduction. ✅ The digital product passport will serve as a tool to capture and showcase product compliance, and brands need to invest in IT systems and traceability strategies. ✅ Certifications and data gathering will be important for compliance, and non-compliance can result in fines, withdrawal of products from the market, and restrictions on business opportunities. Brands should prioritize eco-design and transparent communication/content and start gathering the necessary data to ensure compliance. Brands in the fashion industry need to comply with upcoming legislation on sustainability and circularity. ✅ Education and consumer behavior change are crucial in driving sustainability. ✅ The legislation presents opportunities for innovation and differentiation. Resources like industry associations and blogs can give guidance and support for brands navigating the new regulations.

Links Ohana Public Affairs: https://www.ohanapublicaffairs.eu/ EOG: https://www.europeanoutdoorgroup.com/ Sustainable Apparel Coalition - Cascale: https://cascale.org/ 🔥 RESOURCES WE CREATED FOR YOU! ⚡️💻 6-Step Clothing Brand Startup Course - To 6 Figures And Beyond https://academy.apparelentrepreneurship.com/step/clothing-brand-startup-course/ ⚡️💻 The Apparel Entrepreneurship Members’ Club - Tools, Resources & Community https://memberzone.apparelentrepreneurship.com/membership/ ⚡️💻 How To Write A Business Plan Workshop https://academy.apparelentrepreneurship.com/step/business-plan-workshop/ ⚡️💻 Find Your Brand Niche & Unique Value Proposition https://academy.apparelentrepreneurship.com/step/find-your-brand-niche/ ⚡️💻 Apparel Entrepreneurship Tools & Templates https://www.apparelentrepreneurship.com/shop/ ◽️◽️◽️◽️◽️◽️ ⬇️ More stuff you should check out ⬇️ ** FREE 6-STEP APPAREL BRAND FRAMEWORK WEBINAR ** https://youtu.be/jlnm6Pd7zLk ** JOIN THE APPAREL ENTREPRENEURSHIP NEWSLETTER GIVING YOU INDUSTRY UPDATES, CONTENT, TOOLS, INSPIRATION, GUIDES, AND SPECIAL OFFERS! ** https://www.apparelentrepreneurship.com/newsletter/ ◽️◽️◽️◽️◽️◽️ SAY HI ON SOCIAL: APPAREL ENTREPRENEURSHIP Website: https://www.apparelentrepreneurship.com/ Instagram: https://www.instagram.com/apparelentrepreneurship/ LinkedIn: https://www.linkedin.com/company/apparel-entrepreneurship/ TikTok: https://www.tiktok.com/@apparelentrepreneurship Facebook: https://www.facebook.com/apparelentrepreneurship DESINDER - Strategy, Branding & Design Agency Website: https://www.desinder.com/ LinkedIn: https://www.linkedin.com/company/desinder/ Transformers Foundation: https://www.transformersfoundation.org/

We’ve worked with hundreds of brands and many of them have this in common 👇 ONE problem we see all the time: They are unable to communicate clearly and concisely on who they are and what they are about. In this episode, we talk about the importance of figuring out what your clothing brand is about.

Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/

Desinder: https://www.desinder.com/

If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. Ana & Klas from Apparel Entrepreneurship and Desinder talk about: ✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental consciousness is central to your brand's appeal. ✅ Adopting a quality-over-quantity approach to your product line is crucial. Remember, a significant portion of your brand's success is likely to come from a small percentage of your offerings. ✅ Building strong relationships with your suppliers is key to ensuring product quality and operational efficiency. These partnerships are foundational to your brand's ability to innovate and respond to market demands. ✅ Collecting and acting on feedback from both customers and suppliers is essential for continuous improvement and alignment with market needs. Innovation should be at the heart of your strategy, involving new materials and designs to keep your brand at the forefront of the industry. ✅ Consider consolidating your suppliers to streamline operations, reduce costs, and foster closer partnerships for enhanced quality and sustainability. ✅ Smart use of colors and diligent data analysis can guide your decisions on which styles to continue and which to revise or discontinue. ✅ Carefully planning your product range to ensure a coherent collection where each item complements rather than competes with the others will optimize your sales potential. This guide is a concise roadmap for any clothing brand looking to grow in a sustainable, strategic manner. Watch the full video for detailed insights and actionable strategies to take your brand to the next level.