Startup Therapy

By: Startups.com
  • Summary

  • The "No BS" version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.
    2019
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Episodes
  • When Being in the 1% Feels like Failure
    Apr 29 2025

    Ryan and Will discuss the psychological challenges founders face by constantly looking ahead and rarely celebrating their achievements. They explore how important it is for founders to practice gratitude and recognize their progress, even if their ultimate goals haven't been reached. The conversation delves into personal experiences, including Ryan's move to Guatemala and Will's time in Beverly Hills, highlighting how perspective and gratitude can significantly impact one’s satisfaction and motivation in their entrepreneurial journey.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:29 The Psychological Cost of Milestones
    00:58 The 1% of Startups
    02:01 Celebrating Small Wins
    02:38 The Comparison Trap
    03:45 Balancing Credit and Complacency
    04:33 Contrasting Success Stories
    09:14 Perspective on Startup Success
    16:26 The Olympic Mindset and Startup Mentality
    17:39 The Power of Perspective and Gratitude
    19:35 Balancing Ambition and Gratitude
    21:16 Family Traditions and Simple Joys
    22:47 Reinforcing Self-Worth and Capability
    28:19 The Curse of the Exited Founder
    31:02 Changing Perspectives for Greater Happiness

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    34 mins
  • We Need Outside Interests that Consume Us
    Apr 21 2025

    Dive into the common struggle founders face with burnout and the inability to truly relax. Ryan and Will share their personal experiences and discuss how traditional relaxation methods often fail for them. Instead, they highlight the importance of finding other meaningful and challenging obsessions outside of work to channel their energy. From woodworking and home-building to martial arts, they explore how these activities can provide a sense of accomplishment, progression, and actual mental rest, ultimately making them better and more effective in their startup journeys. Tune in to gain insights on how to recharge as a founder by embracing big, consuming projects that challenge and fulfill you.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:

    00:44 The Struggle with Relaxation
    01:36 Failed Attempts at Relaxation
    03:32 Vacation Dilemmas
    05:52 The Need for Mental Engagement
    09:47 The Importance of Completion
    14:07 Finding New Problems to Solve
    22:10 Woodworking as a Solution
    24:13 The Obsession Begins: From Birdhouses to Building a House
    24:48 The Challenge of Building a House from Scratch
    25:35 Balancing Work and Passion Projects
    26:31 The Importance of Completion and Physical Activity
    27:53 Managing Overwhelm and Finding Solutions
    29:14 The Power of Small, Consistent Efforts
    30:22 The Role of Meaningful Side Projects
    33:17 The Need for Mental and Physical Challenges
    36:21 The Value of Overwhelming Projects

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    50 mins
  • You probably should be TERRIFIED. At least a bit..
    Apr 15 2025

    Ryan and Will discuss the prevalent fear in the market due to economic uncertainty in April 2025. They delve into how fear is a constant companion for founders and argue that it's not a weakness but a strength. Drawing on personal experiences, including public speaking and risky business moves, they illustrate how leaning into fear can drive massive growth and success. Comfortable activities rarely lead to significant achievements, they argue, emphasizing that true progress requires embracing discomfort. They also highlight the importance of conditioning oneself to fear and rejecting complacency to ensure continuous growth and impactful outcomes.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:35 Founders' Relationship with Fear
    01:35 Fear as a Motivator and Asset
    02:38 Personal Experiences with Fear and Risk
    03:17 Balancing Risk and Reward in Decision Making
    06:36 The Role of Fear in Entrepreneurship
    07:05 Cultural Differences in Risk Perception
    12:57 Embracing Fear as Part of the Job
    14:55 Building Resilience Through Failure
    15:39 Embracing Fear in Business
    16:02 The Role of Fear in Motivation
    17:46 The Danger of Complacency
    19:25 Taking Big Risks for Big Rewards
    21:23 Balancing Fear and Progress
    25:44 Facing Public Speaking Fears
    30:08 The Importance of Leaning Into Fear

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    31 mins
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