Brain Hurt Scale = 4/10. Why does ChatGPT provide me with terrible responses. Why does DALL-E give me an image that's terrible?

Learning how to brief creatives is an art form. After all, their job is to create artwork so this probably shouldn't come as a surprise. But if you've never created something yourself, you'll be oblivious as to how it all goes down.

That mismatched perspective can all be fixed by listening to this episode where Brett Friedman goes through start-to-finish the entire process that goes on behind closed doors when you hire an agency.

So if you want to be left to your own devices fumbling around using Canva or Photoshop or dealing with Upwork freelancers that's fine.

Or if you're an AI creative guru who is adept at prompting the most sophisticated technology on the planet but can't get something back you like...

This is the episode you need to listen to.

Now

Brain Hurt Scale = 6/10. Republished with permission of an interview John James did with Cognism's Jamie Skeels on The Loop podcast.

The Brandingmag articles caused quite a stir and Jamie was keen to dig a little deeper into some of the issues it raised for practitioners.

How do we target people to build brand and sales at the same time?

Which channels should we use?

How do we sell these campaigns (or not) to senior directors and executives?

What are the red flags or reasons not to invest in a brand campaign?

Is John the antichrist when it comes to brand advertising?

All important questions that are answered in this guest interview.

Nice one gov-ner!

Brain Hurt Scale = 3/10. A live recording of that time I was invited by James Pember to speak at the inaugural SXSW Sydney 2023. Note: this is a repost with permission of an episode of the Own The Moment podcast by Komo Technologies.

James interviews me on-stage in front of 70+people and I try to answer a series of questions completely impromptu.

James is a product leader and host of a podcast run by martech firm Komo Technologies. They have a podcast called 'Own The Moment'.

Reposting here because I think the questions and answers will be of interest to you all.

There were many things I wish I had said or rephrased or prepared for, but I suppose that's the nature of live interviews.

What do you think?