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6-Figure Secrets

By: Allison Hardy
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  • Summary

  • Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in our online business.

    I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space.

    It my intention through the episodes you’ll find on this podcast to help you to land on your next strategy, so that you see and experience results, to help you create a thriving 6-figure business, without the hustle, burnout, or feast or famine months.
    Copyright Allison Hardy
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Episodes
  • EP 381 | My Meta Ads strategy

    EP 381 | My Meta Ads strategy
    Jun 3 2024
    I recently took a poll on social media about what my listeners wanted to hear about on the podcast and many of you said you wanted to learn more about Meta Ads. Meta Ads are paid ads that you run on Facebook or Instagram.

    If you are like me, you probably don’t have a ton of time for active lead generation and Meta Ads can do the work for you. You should be generating leads daily and if you aren’t, you can’t scale your business. Meta Ads allow you to accomplish this goal, by getting in front of an audience that you otherwise might not have organically.

    TAKEAWAYS:

    • There are three components of Meta Ads and the creative part is really important because it’s the most obvious thing people see. Your goal is to stop someone’s scroll, so be strategic about what video or image you put with your ad.
    • Use different types of ad strategies. I always have 3 different types of ads running: A warm audience, a warm-ish audience, and a cold audience. People get stuck in this idea that Meta Ads have to be to a cold audience, but you can send them to your warm audience as well.
    • Don’t be afraid to start investing in ads. If you are thinking about running Meta Ads, you are going to put in money up front. But you will see that money come back to you if and when your email funnel starts selling.
    RESOURCES:

    Check out the blog post that goes along with this episode for additional resources

    Get a seat in the upcoming Sell on Autopilot Masterclass

    Check out Pitch Perfect

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

    Music courtesy of www.bensound.com
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    16 mins
  • EP 380 | Storytelling to create connection featuring April Adams Pertuis

    EP 380 | Storytelling to create connection featuring April Adams Pertuis
    May 27 2024
    April Adams Pertuis is a dynamic force in the world of storytelling and visibility, empowering mission-driven female entrepreneurs and business leaders to leverage the strength of their Story to create more connection, build community, and increase deal flow.

    She helps mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their story so they can create deeper connections and build strategic relationships.

    As the visionary Founder and CEO of LIGHTbeamers, April pioneers the way for women to use their stories as a catalyst for growth. When April speaks, audiences discover the power of their own story to create more cohesive communities, build stronger relationships, and attract ideal outcomes. The key message is always “everybody has a story” and that story is a powerful beacon used to shine a light for others.

    TAKEAWAYS:
    • Don’t be afraid to be vulnerable. If you think about those you follow and admire online, most of them have probably told parts of their story that you connected with. So think about how you can connect with your audience in the same authentic way.
    • Know your ideal audience. When you know who you are talking to, you can tell your story from the viewpoint of where they are. They probably can most relate to your “before” because that’s probably where they are now. It all starts with them seeing themselves in your story.
    • Your story doesn’t have to be in chronological order. We all have lots of stories to tell, but we also don’t need to tell every detail. Find the stories that will most connect with your audience and then use that story to tell the beginning, transformation, and other side, your message or lessons learned.
    RESOURCES:

    Visit the blog post that goes along with this episode for more resources

    Listen to April’s podcast The Inside Story Podcast

    Download April’s Story Arc Framework

    Hang out with April on Instagram

    Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

    Music courtesy of www.bensound.com
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    21 mins
  • EP 379 | How many emails should I send? [Ask Me Anything]

    EP 379 | How many emails should I send? [Ask Me Anything]
    May 20 2024
    Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m sharing four email marketing and funnel questions submitted by our Funnel of the Month Club members.

    The four questions are:
    1. How many emails should I be sending in my Email Pitch Sequence?
    2. How often should I be sending emails?
    3. What do I do with email subscribers who aren’t in a funnel/sequence?
    4. How do I get my phone to send my texts when someone buys something?
    I’ll be digging into these questions, sharing my perspective as an Email Marketing Strategist, and giving you actionable strategies to resolve them and help you move forward in your email marketing strategy with intention and sales in mind.

    RESOURCES:

    Visit the blog post that goes along with this episode for more resources

    Join the Funnel of the Month Club

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

    Music courtesy of www.bensound.com
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    14 mins
Economics
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