Let's Talk Resale By cover art

Let's Talk Resale

By: Trove Inc.
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  • Summary

  • In 2022 alone, there were 150 billion new garments produced to clothe a world of only 8 billion. 90% of that ends up in landfills. No question, the fashion industry is hurtling toward a reckoning. Here at Trove, we intend to learn, unlearn, and relearn so we can inspire our peers, the industry, and our youth that as a collectively conscious body, we can achieve growth without growing our emissions.

    Let’s Talk Resale is a foundational series that considers the emerging landscape of resale also known as recommerce. We follow Andy Ruben - Founder and Executive Chair of Trove - as he dives deep into the trends shaping the circular economy.

    Each episode’s theme will address key issues that brands face when adopting a recommerce platform. We’ll interrogate the nuances of sustainability and discuss the implications of recommerce for brand control. You’ll hear key anecdotes from brands with resale models that are already thriving, such as REI, in addition to a bottom-up approach, where we interview several members of Gen Z, and gain insight into the future consumer.

    To capture the fast-paced weekly news in the resale industry, we have an episode every Tuesday, The Resale Edit, that highlights the key trends and takeaways for brands and their teams which is hosted by Trove's Head of Content, Samantha Dersarkissian. Subscribe to the accompanying newsletter here.

    This series is a tour de force that will educate, inspire, and offer insight into Trove’s product and vision. While targeted to thought leaders and luxury executives, all listeners will gain a robust understanding of the state of recommerce. Along the way, you'll come to face the inevitable choice fashion brands must make to stay relevant in the 21st century.

    Looking for more resale content? Check out www.trove.com
    Copyright Trove Inc.
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Episodes
  • Let's Talk Resale: Circular Business Models Reshaping Business

    Let's Talk Resale: Circular Business Models Reshaping Business
    Nov 22 2023
    Join host Andy Ruben, founder of Trove, in a groundbreaking episode where the intersection of business and sustainability takes center stage. Uncover the strategies and insights that redefine sustainability as not only essential but smart business. In this candid conversation, Andy and industry experts Asha Agrawal Head of Corporate Dev at Patagonia, Chris Riley, former strategic planning director Wieden+Kennedy, and J.R. Siegel Sr. Director of Product Innovation at Wordly, explore the evolution of circular business models, the imperative of integrating sustainability, and why it's not just a choice but a necessity for successful companies. Buckle up for a journey where innovation isn't an option—it's the key to thriving in a business landscape where sustainability is the new standard.
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    43 mins
  • Let's Talk Resale: Digital Threads- How Item Digitization is Reweaving Retail's Future

    Let's Talk Resale: Digital Threads- How Item Digitization is Reweaving Retail's Future
    Oct 13 2023
    In this episode of "Let’s Talk Resale," we dive into the future of item digitization, where every product will have its own digital identity. Joined by industry leaders, we'll discuss how brands are navigating this new terrain, especially in light of emerging initiatives like the EU's digital product passports. This isn't just about meeting new standards; it's about leveraging this dual physical-digital nature, much as products like Tesla and iPhone do, to maximize customer engagement and opportunities. Tune in for practical insights and strategies every brand executive should consider.

    In this episode of "Let’s Talk Resale," we delve into the future of item digitization, envisioning a realm where each product possesses its own distinct digital identity. Industry leaders join us to navigate this quickly emerging new terrain.
    • Niall Murphy, Founder Evrythng
    • Lindsey Hermes, Avery Dennison
    • Dr. Daniela Ott, Secretary General Aura Blockchain
    • Natasha Franck, Founder and CEO of EON
    • Gayle Tait, CEO of Trove
    We explore how brands are adapting to this digital revolution, especially with the emergence of initiatives such as the EU's digital product passports.

    This is far beyond merely meeting new standards; it's about harnessing the power of this dual physical-digital essence, akin to renowned products like Tesla and iPhones, to optimize customer engagement and unearth opportunities. Tune in for invaluable insights and practical strategies that every brand executive should consider.
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    50 mins
  • Let's Talk Resale: IYKYK...Brands' Next Generation of Customers

    Let's Talk Resale: IYKYK...Brands' Next Generation of Customers
    May 24 2023
    Who is the customer of tomorrow? How do they shop? What do brand - and brand values - mean to them?

    In this second episode of Let’s Talk Resale, we consider brands' future customers. We live amid a massive cultural shift in customers' beliefs and priorities. Digital commerce and internet ubiquity have changed the shopping experience - brands, pricing, reviews, and comments. Gen Z is coming into their earning years with a fresh point of view.

    In this episode, we will understand the future customer and what they might want going forward.

    We will hear from two industry experts -Tony Ambroza, whose experience is leading branding and growth for brands such as Carhartt, and author Martin Newman, who is “One of the world’s leading authorities on customer centricity.”We also speak with three GenZers, Katie Xue, Armaan Ahmed, and Sophie Richter–all recent college grads. They are each involved in the art and the fashion industry. Katie leads a small, sustainable women’s wear brand called Amoy New York. Armaan is getting ready to go to grad school for philosophy and art. Sophia works for The RealReal as a luxury manager.

    Brand narrative matters more than ever, with a new emphasis on sustainability, authenticity, and individuality. Customers want the brands to reflect their values. The question is, how will your brand evolve to excite and inspire this new generation?

    Want more resale content? Subscribe to our weekly Resale Edit here
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    44 mins
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