What’s new in branding photography and what can you expect in your business as a brand photographer in 2024? These are my predictions based on the shifts I’m seeing in the photography market, trends I think are here to stay, and I also share the ways that I’m strategizing and planning in my own business, as someone who primarily makes an income off of brand photography.

A successful business owner is adaptable and isn’t afraid to be flexible when confronted with change. Tune in to find tips for successfully navigating a growing market and how to stay ahead of the curve to better serve your brand photography clients.

Episode Highlights

• (01:16) Where brand photography as an industry is headed.

• (03:01) Some brand photographers will drop their prices

• (7:11) Companies and businesses have a higher budget for marketing and photography this year

• (10:23) AI will continue to grow in popularity and how it’s used by Brand Photographers

• (13:55) Brand photography leads will start requesting more branded video content and b-roll options

• (15:12) What content photoshoot days will mean for the brand photography industry

• (20:38) Brand photography clients will want access to more images

Links and Resources Mentioned In this Episode

• Visit The Brand Photography Shop Website - https://mandyliz.com/the-brand-photography-shop

• Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

• Try editing with Imagin AI and get 1500 edits for free by clicking here - https://imagen-ai.com/?ref_id=238725641

• Profit First - Mike Michalowizc

• Visit Mandy’s Website - https://mandyliz.com/

This episode is brought to you by The Brand Photography Shop. You can find free and paid resources, templates and digital downloads to grow your business. These are all created by a brand photographer for brand photographers. Go to the shop to learn more today!

If you like this episode, please follow the podcast and leave a review!

You know branding is important, but are you currently leveraging your own personal brand in your photography business? Or are you trying to sell a concept that you haven’t yet experienced the benefits from?

Tune in to find tips for successfully building your own personal brand as a branding photographer. In this episode I share about what personal branding is, ways photographers can build their personal brands, and how building my own personal brand helped me grow my photography business.

Episode Highlights 

• (01:19) Emails I would get from leads when I first started as a brand photographer

• (03:02) What is personal branding?

• (3:52) Examples of personal branding done well by real business owners and CEOs

• (05:06) Ways Building a Personal Brand Can Grow Your Business

• (06:37) What Makes Up Your Personal Brand?

• (10:59) How can you build your own personal brand as a branding photographer?

Links and Resources Mentioned

• Visit Mandy’s Website - https://mandyliz.com/

• Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

• Visit The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop

This episode is brought to you by The Brand Photography Shop. You can find free and paid resources, templates and digital downloads to grow your business. These are all created by a brand photographer for brand photographers. Go to the shop to learn more today!

If you like this episode, please follow the podcast and leave a review!

From inquiry to offboarding, this episode is all about how to create and deliver an amazing client experience as a brand photographer. I share the 6 phases of our client worfklow, a few tips you can implement to level up your current experience, and the importance of automations, surprising and delighting the clients, and being consistent with your clients. 

(01:41) The importance of a streamlined experience

(03:33) Tools we use at Mandy Liz to automate and streamline our workflow

(8:05) The 6 parts of our brand photography client workflow

(08:43) Inquiry

(10:53) Booking Process

(12:10) Pre-Photoshoot Planning

(13:27) The day-of experience

(16:08) Post-Photoshoot Process

(19:16) Offboarding

(22:28) Surprise and Delight

(25:00) The importance of providing an incredible client experience

Show Notes:

https://mandyliz.com/2023/02/05/deliver-an-amazing-client-experience-as-a-brand-photographer/

 Links and Resources Mentioned 

• Dubsado - https://www.dubsado.com/?c=mandyliz 
  
• ClickUp - https://clickup.com/ 
• Free Review Request Email Template - https://mandyliz.com/the-brand-photography-shop 
• Complete Brand Photography Client Workflow - https://mandyliz.com/brand-photography-client-workflow 
• Essential Brand Photography Email Templates -  https://mandyliz.com/brand-photography-email-templates
• The Brand Photography Shop
  https://mandyliz.com/the-brand-photography-shop 

 
If you like this episode, please follow the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Visit The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop