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Ecomm Breakthrough

By: Josh Hadley
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  • Summary

  • Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond. Here's a small list of the topics we will cover: - How to find new products to sell - How to find good manufacturers - How to manage cash flow - Inventory management (shipping & logistics) - Optimizing sales pages for conversion - How to successfully launch a new product on Amazon.com - Product ranking & optimization - Amazon PPC management - Implementing business operating systems - Driving external traffic to Amazon - Preparing to exit - How to hire and build a team with A-Level talent - Leadership skills
    Ecomm Breakthrough (c) 2022
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Episodes
  • The Secret Formula for Crafting Irresistible Product Images and Listings Revealed with Andrei Ureche

    The Secret Formula for Crafting Irresistible Product Images and Listings Revealed with Andrei Ureche
    May 7 2024
    Andrei Ureche. A Canadian entrepreneur originally from Moldova, boasting a seven-figure success story. He manages three thriving brands on Amazon and proudly serves as the founder of Sellametrics.com, home to the most advanced A/B Testing Suite tailored for Amazon Sellers.Highlight Bullets> Here’s a glimpse of what you would learn…. Importance of clarity, effectiveness, and popularity in optimizing conversion ratesRole of images and messaging in addressing customer pain pointsUnderstanding customer's needs and pain points for effective product servingSignificance of main image and compelling imagery for product listingsImportance of secondary images and clear messagingUtilizing strong copy phrases to convey product benefitsBook recommendation "Contagious" for insights into product popularitySpecial offer from Andrei Ureche for a free consultation and bonus for using SellametricsInsights into building brands and scaling products in e-commercePractical tips for enhancing product listings on AmazonIn this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Andrei Ureche, founder of Sellametrics, to share his expertise on optimizing Amazon product listings for better conversion rates. They highlight the crucial role of understanding customer pain points and the power of impactful imagery and messaging to meet customer needs. Andrei illustrates his points with a simple lemon peeler example, emphasizing the human aspect of business. The discussion also includes a nod to the book "Contagious" for its wisdom on product popularity, and a special offer from Andrei for a free consultation and a $100 bonus for Sellametrics services.Here are the 3 action items that Josh identified from this episode:Action Item #1: Prioritize Clarity, Effectiveness, and Popularity: Ensure your Amazon product listings are clear, effective, and popular. Customers need to easily understand what you're selling, how it benefits them, and why it's popular among others.Action Item #2: Optimize Images and Messaging: Pay special attention to your main image—it's the gateway to your product. Ensure it grabs attention and addresses customer desires. Additionally, utilize secondary images and consistent messaging across visuals to convey product benefits effectively without overwhelming customers.Action Item #3: Focus on Serving Human Needs: Remember that at its core, business is about serving human needs. Understand your customers' pain points and provide solutions through your products. Crafting compelling listings involves more than just showcasing features; it's about addressing real needs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLonestar ArtChatGPTCustom ChatGPTA/B Testing ToolsScale InsightsData DiveSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough PodcastSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Andrei Ureche of Self Metrics, and we are going to be talking a lot about how to optimize and improve the conversion rate on your Amazon product listings, and thus helping you increase in your organic ranking as well. This episode is brought to you by Ecomm Breakthrough Consulting, where I helped seven figure companies grow to eight figures and beyond. Listen, Andrei. I started my business back in 2015, and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. At times, I made a ...
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    55 mins
  • New Tool Alert! Amazon's Creator Connections: A Comprehensive Guide to Collaborating with Influencers with Kathleen Kobel

    New Tool Alert! Amazon's Creator Connections: A Comprehensive Guide to Collaborating with Influencers with Kathleen Kobel
    Apr 30 2024
    Kathleen Kobel is an Amazon selling expert with 15 years of experience elevating brands through strategic selling and consulting on the platform. After launching and growing over 1,000 brands on Amazon she has utilized those skills to become a dynamic force with the Amazon Influencer program. She not only connects authentically with Amazon brands and customers through curated content but also teaches others how to earn big by creating product videos for Amazon. She is your go-to partner for navigating and thriving in the competitive e-commerce landscape of Amazon.Highlight Bullets Here’s a glimpse of what you would learn…Impact of Amazon influencers on sales and conversions and how brands can leverage influencers to scale their business.Different structures for partnering with influencers, including flat fees, bonus commissions, and utilizing Amazon's Creator Connections tool.Directing influencers to join Creator Connection campaigns, providing a potential strategy for brands to vet and engage with influencers.Influencer Payment and Content Placement For Amazon Creator ConnectionsTips and tricks for crafting an appealing message to creators, including promotion codes and free samples.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Kathleen Kobel, an Amazon selling expert and influencer. They discuss strategies for leveraging Amazon influencers to scale e-commerce brands. Kathleen shares her insights on creating effective campaigns, emphasizing the importance of descriptive campaign names and offering competitive commissions to attract top influencers. She advises on setting a substantial budget for campaigns and targeting products with higher price points for better engagement. Kathleen also touches on the value of providing free samples and promo codes to influencers. The conversation includes tips for crafting appealing messages to creators and the potential of negotiating brand referral bonuses outside of Amazon. Kathleen recommends her favorite book, a new productivity tool, and an e-commerce expert to follow.Here are the 3 action items that Josh identified from this episode:Action item #1: Create partnerships in affiliate campaigns using Amazon's Creator Connections.Action item #2: Offer free samples to influencers and vet them through a Google form.Action item #3: Optimize your budget and commission percentage to attract dedicated influencers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comJoin the Waitlist to Connect with Amazon Influencers: Kathleen Kobel's WebsiteBecome an Amazon Influencer: Kathleen Kobel’s Courses $100 off using coupon code = ecommAmazon Creator ConnectionsLogie AIChill and ProsperPickFuScott VoelkerSpecial Mention(s):Kevin King on LinkedInMichael E. Gerber on LinkedInNorm Farrar on LinkedInHoward Thai on LinkedIn Steve Simonson on LinkedInRelated Episode(s):“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:35)** (((-))) - - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, Norm Farrar, Howard Tye, and Steve Simonsen. Today I'm speaking with Kathleen Kobel of KathleenKobel.Com and we're going to be talking a lot about how Amazon influencers can help your brand scale and how to maximize and leverage the new tool on Amazon called Creator Connections. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.Josh (00:01:12)** (((-))) - - - Listen, Kathleen, I started my business back in 2015 and grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I doubted myself and my leadership abilities, but also launching the wrong product ...
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    1 hr and 12 mins
  • You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer

    You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer
    Apr 23 2024
    Matt serves as executive chairman and is one of the co-founders of Amazing.com and the Amazing Selling Machine course that has taught tens of thousands of students how to run a successful Amazon business. With more than a decade of ecommerce experience and with multiple million-dollar companies, Matt loves sharing his success and strategies with other entrepreneurs.> Here’s a glimpse of what you would learn…. The significance of joining a mastermind group and seizing opportunities for business growth and collaboration.Importance of diversifying beyond Amazon and building a valuable consumer brand for long-term success.Importance of driving traffic to Shopify store, leveraging influencer partnerships, and optimizing product pages.Steps to set up a Shopify store, including connecting fulfillment to Amazon, adding products, and optimizing the store design.Strategies for optimizing a product page on Shopify, including modeling after successful brands and using a copywriting framework.Benefits of subscription-based business models, increasing lifetime value, and strategies for increasing average order value.Approaches to testing offers, refining strategies, and prioritizing appeal in ad campaigns.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce.Here are the 3 action items that Josh identified from this episode:Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information,Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach. Action item #3: Increasing Average Order Value. focus on increasing average order value through complementary products, and subscriptions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Selling MachineMavericks Mastermind GroupRay Edwards P.A.S.T.O.R. FrameworkZipify One Click UpsellBlack Rifle CoffeeSuccess Principles by Jack CanfieldEzra FirestoneMatt Clark's Personal WebsiteSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:35)** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Norm Ferrar How We're Ty and Steve Simonsson. Today I'm speaking with Matt Clark, the executive chairman of Amazing Dotcom and the creator of The Amazing Selling Machine. And we're going to be talking a lot about how you can make sure your brand is still relevant and thriving even ten years from now. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.Josh (00:01:10)** ((-)) - - Listen, Matt, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but it took me a lot longer than I think it really needed to. ...
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    1 hr and 7 mins
Leadership Management Economics
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