Style and Substance  By  cover art

Style and Substance

By: Elizabeth Cairns & Fiona Humberstone
  • Summary

  • Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business.

    Hosted on Acast. See acast.com/privacy for more information.

    Elizabeth Cairns & Fiona Humberstone
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Episodes
  • Finding your Authentic Voice part 1
    May 1 2024

    Welcome back lovely listeners to season 9. After a lovely long break we are opening this season with what we hope is a juicy two parter on the topic of finding your authentic voice.


    Both of us encounter business owners who struggle to do this for themselves and their brands and we are so passionate about the potential that finding and using your authentic brand voice can create for your business.


    Having a clear, compelling and natural voice enables us to not only connect with our clients and move them to action but also to express the true value that we bring in our business. It enables us to win work, develop relationships, handle conflict more effectively and give us that sense of empowerment that comes from being able to articulate what it is that we want. But it doesn't come easy to everyone. So many of us struggle to find the right words for our website, to write compelling sales copy, to blog or produce newsletters that really connect and this can really hold us and our business back. Over the first two episodes of this new season we are going to be digging into all that. We'll explore some of the things that get in the way of using your voice, particularly if you are a woman in business, we'll cover how we approach finding a brand voice for our clients and some of the practical considerations we need to bear in mind when writing compelling copy that really connects. Happy listening.


    Hosted on Acast. See acast.com/privacy for more information.

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    32 mins
  • What We've Learned
    Mar 27 2024
    Well here we are folks at the end of season 8 and before we head into a break we're dropping in for a review of the year so far. We reflect on the changing economic climate, talk about what's we've learned so far this year and how we are using the energy of spring to gain clarity for what's ahead. It's a short but hopefully sweet conversation where we get personal about what it's like for both of us in business in 2024. Enjoy and if you do please do rate and review, thank you!

    Hosted on Acast. See acast.com/privacy for more information.

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    31 mins
  • When the Answer to Conflict is Holding a Boundary
    Mar 20 2024

    This is a hot topic for so many entrepreneurs. When we get into conflict, or emotional situations arise in our business and our instinctive tendency is to fight, flight or fawn there is another way. In this episode we talk around the importance of establishing and holding boundaries for ourselves in our business. We touch on why it is so hard, particularly for women to hold a boundary and some of the underlying principles that facilitate our ability to hold clear and firm boundaries for the benefit of all concerned. There's a few live scenarios in here that you might be able to relate to and in future episodes we'll no doubt get into the nuts and bolts of where we need to consistently set and hold boundaries to make business sustainable, commercially viable and preserve our sanity and how to do that with grace.

    As ever we'd love to know what resonates for you and if you love it please do review and share away.


    Hosted on Acast. See acast.com/privacy for more information.

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    40 mins

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