What are the most important things for brands to consider when looking into the future?

In this episode, we share WGNS’s insights into all the things you should roll out to ensure your business is future-proof.

Cultural Strategist and Foresight Lead at WGSN Martina Rocca tells WGSN CEO Carla Buzasi some of the key ways companies can prepare for unexpected risks and identify growth opportunities before competitors on this episode of Lives of Tomorrow.

Martina explains how WGSN works with foresight and how companies can use the information to future-proof themselves.

Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow.

What makes you happy? This episode focuses on the huge importance of this emotion for us all, now and in the future. WGSN forecasts a very real need and desire for people to feel joy, particularly when mental health is a rising concern among many demographics. WGSN CEO Carla Buzasi is joined by bestselling author Gretchen Rubin to discuss the future of consumer happiness and how brands can harness the power of joy.

Gretchen’s work focuses on happiness and human nature, and she’s best known for her book The Happiness Project. But why are we looking for brands to make us happy and relax? Is this too much to ask?

Carla and Gretchen discuss what we want and expect from brands, and whether they can actually make us happy. Tune in to hear about new concepts such as silent airports, plus the US retailers who are etching out hours in the morning to make the shopping experience more accessible for customers with sensory issues. Happy listening!

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow.

In this episode, WGSN CEO Carla Buzasi discusses the future of the creator economy with Mae Karwowski, CEO and founder of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris.

The creator economy has experienced huge growth in recent years, and it plays a pivotal role in shaping consumer behaviour. Carla finds out about the proprietary technology which Obviously used to work with influencers and world-class brands such as Google, Amazon, and Converse. Mae shares her insights into setting strategy, executing campaigns, and the importance of building authentic partnerships across social platforms.

They discuss how Mae’s Obviously blog focusing on what social media should be, acted as a springboard to launching her influencer agency in 2014, which last year was acquired by WPP.

Tune in to find out about the future of the Creator Economy, hear tips about how brands should collaborate with creators, and how niche content and penetrating sub-communities is an effective way of reaching the most committed audiences.