The SaaS CFO  By  cover art

The SaaS CFO

By: Ben Murray
  • Summary

  • Ben Murray, The SaaS CFO, talks all things SaaS.
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Episodes
  • €2M Seed Round to Calculate and Align Incentive Compensation for B2B Companies
    May 21 2024

    Welcome back to The SaaS CFO Podcast! I'm your host, Ben, and today we have an exciting episode lined up for you. Joining us is Sergio Gonzalez, the co-founder and CEO of Remuner—a groundbreaking SaaS platform aimed at optimizing remuneration for sales and customer success teams. With a rich background in business management consulting and entrepreneurship, Sergio has already founded and successfully exited multiple companies across diverse sectors, including fintech, food delivery, and digital signature services.

    In this episode, Sergio shares his journey from consulting to launching his fifth venture, the vibrant startup scene in Barcelona, and how Remuner helps companies streamline their variable compensation processes through a no-code, cloud-based platform. We'll delve into Remuner's focus on customer-facing teams, their diverse customer base, fundraising insights, and the company's future. Whether you're a burgeoning SaaS founder or interested in innovative compensation solutions, this episode is packed with valuable insights you're going to love. So, let's get started!

    Show Notes:

    00:00 Optimizing remuneration for growth with SaaS platform.

    04:58 We connect with customer systems using out-of-the-box connections.

    08:44 Complicated B2B SaaS business teams' compensation.

    11:56 Started 5 months ago, pleased with traction.

    15:53 September launch showed early traction, changed fundraising strategy.

    18:53 Currently focused on user adoption and engagement.

    20:02 Focus on executing, engaging customers, iterating efficiently.

    Links:

    SaaS Fundraisng Stories: https://www.thesaasnews.com/news/remuner-raises-2-million-in-pre-seed-round

    Sergio Gonzalez’s LinkedIn: https://www.linkedin.com/in/sergiogonzalezgaspar/

    Remuner’s LinkedIn: https://www.linkedin.com/company/remuner/

    Remuner’s Website: https://remuner.com/en/

    To learn more about Ben check out the links below:

    Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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    21 mins
  • €3.75M Seed Round to Bring Product Management Methodology to Internal Data
    May 16 2024

    Welcome to this special episode of The SaaS CFO Podcast! Today, we're delving into the cutting-edge world of data product management with Nadiem von Heydebrand, the dynamic CEO and co-founder of Mindfuel. In today’s conversation, Nadiem shares his fascinating journey from working as a data scientist and consultant to leading a pioneering company that’s transforming how businesses manage and value their data initiatives.

    We'll explore the origins of Mindfuel, sparked by a crucial conversation about the necessity for a product mindset in the data industry. Nadiem will discuss the unique challenges and strategies in building Mindfuel’s groundbreaking SaaS application, which aligns data management with business opportunities and distinctly quantifies efforts in dollar values.

    Join us as we unpack the significance of UI/UX in their product Delight, learn about their recent fundraising success, and get insights into their ambitious expansion into the US market. Whether you're a manager, business professional, or just a tech enthusiast, this episode is packed with valuable insights on navigating the intricate landscape of SaaS and data product management.

    Show Notes:

    00:00 Customer meeting triggered need to justify investment.

    04:06 Friend became successful product manager; shared secret.

    06:59 Data product management solves data management problems.

    11:50 Discovered in 2020, invested in research.

    15:23 Research, feedback, rejection, problem discovery, product development.

    16:55 Second reason: tailored services for major enterprises.

    21:02 Bootstrapped company with professional services, raised funding.

    24:59 Understanding and justifying key performance indicators is crucial.

    27:46 Excited for US market entry with support.

    Links:

    SaaS Fundraising Stories: https://www.thesaasnews.com/news/mindfuel-closes-3-75-million-in-seed-round

    Nadiem von Heydebrand’s LinkedIn: https://www.linkedin.com/in/nadiemvh/

    Mindfuel’s LinkedIn: https://www.linkedin.com/company/mindfuelai/

    Mindfuel’s Website: https://www.mindfuel.ai/

    To learn more about Ben check out the links below:

    Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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    30 mins
  • $10M Raised to Help B2B SaaS Companies with Subscription Management
    May 14 2024

    Welcome back to another episode of The SaaS CFO Podcast! Today, we're thrilled to have an insightful conversation with Niclas Lilja, the founder and CEO of Younium. Niclas takes us on a journey through his extensive background in the SaaS and software industries, from his roots in Sweden to founding Younium, a company dedicated to subscription management and billing specifically for B2B SaaS and software companies.

    He delves into the niche needs of complex enterprise deals, the evolution of Younium, and shares expert insights into the challenges of fundraising, metrics that matter, and strategic growth.

    Stay tuned as Niclas gives us a peek into the future plans for Younium and his seasoned perspective on steering a SaaS company in today's competitive landscape.

    Show Notes:

    00:00 Improved systems; created flexible enterprise solutions quickly.

    03:49 Managing customer relationships, revenue processes, integration.

    08:59 Maturing approach to software, more professional perspective.

    12:11 B2B SaaS helps companies with external requirements.

    15:22 Outbound and inbound marketing, events, customer focus.

    19:12 Timing for fundraising, despite challenges.

    23:14 Key metric: contracted ARR, expenses, cash flow.

    25:09 CFO discusses contracted ARR, cash burn, runway.

    27:38 Main channels for outreach: LinkedIn and website.

    Links:

    SaaS Fundraising Stories: https://www.thesaasnews.com/news/younium-secures-2-76-million-in-funding

    Niclas Lilja’s LinkedIn: https://www.linkedin.com/in/niclas-lilja/

    Younium’s LinkedIn: https://www.linkedin.com/company/younium/

    Younium’s Website: https://www.younium.com/

    To learn more about Ben check out the links below:

    Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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    28 mins

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