What happens to your business when you take an extended break from social media? Will it fall apart? Wither on the vine?

What if the answer is…not much?

Meg Casebolt is an SEO expert and the founder of Love at First Search, an agency that helps online businesses get found in search results, and to turn new readers into leads, subscribers and sales.

Meg’s business used to be super active on social media, until a few years ago when she took a 100-day social media break. Kind of by accident. That’s when Meg discovered that even though social media had been taking up a ton of her time, it wasn’t contributing much to her sales.

In this episode, we discuss Meg’s new book, Social Slowdown, which examines the intersection of entrepreneurship, social media, and mental health, and explore creative new ways to engage with your audience and find clients without relying on social media.

• Meg explains the difference between social media and SEO. (As well as answering the question, what is SEO, actually?)
• Brownies vs. Painkillers: How to determine what problem your work solves.
• The pro and cons of using social media for your marketing.
• How to set healthy boundaries around your social media usage.
• What are some effective networking strategies for introverts?

Meg Casebolt is a digital marketing strategist, SEO specialist, boy mom, productivity nerd, and bibliophile. Meg’s been helping business owners create beautiful, search-friendly websites and strategic content for the past 6 years.

https://loveatfirstsearch.com/

https://www.socialslowdown.com/

Social Slowdown: Take a social media break,... by Casebolt, Meg (amazon.com)

For full transcripts, show notes, and more episodes, head to https://jessicaabel.com/acpod/

Do you struggle to figure out how to price your work so that it’s actually profitable for you…and then to actually say that price out loud, without mumbling or undercutting yourself?

Do you find yourself rushing to offer a discount BEFORE anyone even asks?

On this episode, I’m joined by Rauni Higson, one of Britain’s leading silversmiths. When I first met Rauni, she was chronically undercharging for her work, experiencing major feast or famine cycles, and generally running herself ragged teaching and taking on low-end work.

Discover how Rauni learned to price her work for a profit, and effectively communicate the value of her work to clients without feeling like she had to put on airs. And how that higher pricing helped her break the cycle of needing to fill her income gap by taking on tons of other low-margin work.

• How pricing your work goes beyond numbers, and plays a crucial role in helping people truly appreciate your work
• How having the words to talk about your work unlocks your ability to have fun connecting with clients
• The key differences between selling a product-based offer vs. a service offer
• Why we should “stay out of other people's wallets,” and what ethical practice and consent during the sales process looks like
• The power of networking with fellow creatives and nurturing relationships with past clients
• How to say “no” to commissions…for any reason

Rauni Higson is one of Britain’s leading silversmiths. Originally trained in Finland, her studio is located in the dramatic landscape of Snowdonia, a rich backdrop of mountainous crags and rugged coastline that inform her work. All her pieces are made by hand and by hammer, using her contemporary interpretation of traditional skills.

Home - Rauni Higson

Jessica Abel on Creative Mornings

How to find (and actually talk to) your ideal clients, with Sarah Marie Lacy - Jessica Abel

For full transcripts, show notes, and more episodes, head to https://jessicaabel.com/acpod/

Samantha Clark is an award-winning artist and lauded author who recently transitioned from an academic career to creative coaching. After a year of hitting her income goals and filling her roster with clients, Sam hit a revenue ceiling.

Sam realized she needed to earn more—a lot more. Especially if she wanted to build up her savings and plan for retirement. But she didn’t know how to increase her revenue without increasing her workload.

On this episode, Sam and I explore strategies for escaping an income plateau, why doubling down on your marketing efforts won't solve your revenue problem, and how to address pricing and imposter syndrome.

• How thinking small can set you up for tons of work, and not enough income.
• What actually happens when you raise your prices.
• The one key technique that can reduce the time you put in with each client (and preserve quality) while ALSO making sales easier.
• The marketing asset you don’t know you need that not only makes sales smoother but also helps you get over internal resistance to raising your prices.
• Why creatives are uniquely suited for designing and running their own business (and for enjoying it!)

Samantha Clark is an award-winning visual artist of 30 years’ experience, a published author with a PhD in Creative Writing, and a university-level educator for over 25 years.

http://www.samanthaclark.net

https://kellydiels.com/blog/

https://jessicaabel.com/podcast/find-your-ideal-clients-with-sarah-lacy/

For full transcripts, show notes, and more episodes, head to https://jessicaabel.com/acpod/