The Demand Gen Fix  By  cover art

The Demand Gen Fix

By: GrowthMode Marketing
  • Summary

  • B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation - a strategy that caters to the way buyers actually want to buy. Join us for interesting conversation around how to create a catalyst for growth by building your company’s demand generation engine. This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush those revenue targets.

    © 2024 The Demand Gen Fix
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Episodes
  • With fewer prospects buying HR technology right now, should you slash your marketing budget?
    Mar 27 2024

    For more than a year, there have been less prospects in the market to buy HR tech solutions. It’s estimated that only 1% of prospects are actively buying these days compared to the more typical 5%. And this trend isn’t showing signs of a rebound just yet.

    Maybe you’re asking yourself whether to slash your marketing budget. It’s a question we’ve been asked recently, and we think it’s something on a lot of leaders’ and marketers’ minds. Check out this this episode to hear our discussion on the trends, navigating this tougher selling environment and how to best support the long-term growth goals of your organization.

    00:21 With less prospects buying, should your marketing investment change?
    01:44 How the decrease of prospects is impacting the sales process 02:57 Highlights from the 2024 B2B Sales Benchmark Report on sales challenges and impact on quotas
    04:46 Why the sales process is longer and win rates and deal values are down
    09:18 Cutting back on marketing spend affects important long-term marketing programs
    13:55 The role of marketing in building brand awareness, credibility and trust for future prospects
    17:31 How to inform and influence internal decision makers about the importance of a long-term marketing mindset
    18:47 Key takeaways and conclusion

    The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.

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    19 mins
  • Taking creative risks with your marketing to stand out in the HR tech market | Part 2
    Mar 20 2024

    In part 2 of our conversation with Matt Torman, content marketing pro at work tech company, Brex, we continue exploring why moving away from marketing that attempts to be “everything to everyone” helps you breakthrough and standout in a crowded HR tech market.

    Listen now to learn why taking calculated, creative risks with a blend of innovative ideas and data-driven decision making is crucial in a content-saturated landscape.

    00:55 Taking creative risks that stay true to your company’s brand
    01:34 Why understanding and targeting your core audience is so important
    05:15 Fears and challenges that prevent marketing teams from taking risks
    12:23 Taking the time you need to create engaging, authentic content
    14:52 How to create unique content that stands out and connects with your core audience
    16:55 Why collaborating on ideas and gaining new perspectives fuels innovative strategies
    17:31 Testing and learning how your marketing performs is a critical component
    18:37 Making data-driven decisions and gaining leadership support


    The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.

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    20 mins
  • Taking creative risks with your marketing to stand out in the HR tech market | Part 1
    Mar 13 2024

    In the very crowded HR and work tech space, too many marketers play it safe with their marketing campaigns. It creates a “sea of sameness” where businesses get lost in a multitude of messages across many different brands that blend and sound the same.

    Listen in to explore this topic with our guest and content marketing pro, Matt Torman. He’s the content marketing principal at Brex, an AI-powered spending platform that helps employees make smarter financial decisions for their employers.

    If your company is tied to a marketing approach that safely conforms, but you want to try pushing the envelope, this is a great episode for you! Taking risks can be scary, but listen as we talk through that together. See why focusing on breaking through can capture better results.

    01:09 Learn why it’s essential to differentiate your business and solutions
    02:43 The value of storytelling and using AI to support content creation
    09:31 Why marketing to a broad audience is a common mistake
    11:14 An example of a bold marketing campaign by Brex
    17:16 Why making an emotional connection is a better way to speak to buyers’ pain points
    21:05 How to transform surface-level messaging into content that digs deeper and resonates more with decision makers

    The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.

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    16 mins

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