Did you know that the textile industry is responsible for more than 8% of the total Co2 emissions, which is more than both airplanes and boats?

Im wondering why we dont talk more about our own overconsumption of clothes and the industry that encourages us to consume way to much clothes. We are fuelling an industry that is both destroying our planet and creates large islands of clothes in landfills all over the world.

Its about time we as consumers take action and its about time companies within the industry does the same.

Finally this week, we got the great news with passing of new legislation in Norway that makes it easier to sell reused clothes and other products. Hopefully that will take us some steps on the way.

One of the companies that also tries to take us there, and which has had worldwide success with their recycling of plastic bottles, is Tomra. Now they are aiming to conquer the textile industry and make it circular.

This week we are lucky to get to speak to Vibeke Krohn, who has taken on the important role as CEO for Tomra textiles. She has a passion for creating a better world and making sure we use our resources wisely and hopefully over and over again.

So if you are curious on how we can change one of the worst industries and how you can contribute. Then tune in to this weeks episode of A regenerative future.

With Tomra´s previous success with plastic bottles, Im hopeful that they will contribute to make one of the worst industries become a bit better.

Lets all be a part of the change and do our share fare in consuming less!

Those of you who know me, know that I wanted to become a farmer when I was young and that I love to fly high. I also love to travel the world, but would like do to it in a much greener way. And I have a love relationship with Telia.

Little did you maybe know that I have all this in common with Abraham Foss, the CEO of Avinor. He grew up on a farm, he works relentlessly so we all can fly both high and greener, and he was in love with Telia a couple of years ago as the Norwegian CEO.

Now he is well into his new job in aviation and its time to catch up on the latest:

• We talk about how farmlife has shaped his career and leadership.
• How the transition from telecom to aviation has gone.
• The deal Avinor recently signed with Airbus, SAS, Swedavia, and Vattenfall to work on the development of infrastructure for hydrogen aircraft at Norwegian and Swedish airports.
• We get the answer to when we can expect electrical planes and why its moving so slow.
• And we discuss who needs to pay for the future of green air travel. Is it the consumer or is it the companies?

Tune in for this weeks episode of A regenerative future if you love to fly high, but would love to do it in a greener way. And for a leadership lesson or two.

Wish you all a great highflying week!

Im so sick and tired of all the talking about a more diverse and inclusive world, when most people and companies dont do near enough to really move the needle.

So since I dont like empty celebrations of all the days where we still have a long way to go in the world, I decided to invite someone who really walks the talk in the occasion of the international women's day this Friday.

Tove Selnes is Chief People Officer in Storebrand, which was recently rated as the second best company in the world on gender equality, with the mission of people first and digital always.

Tove has made a huge difference for people throughout her whole career and is a frontrunner in flexibility, gender equality, AI implementation and more.

Her fire for making a difference comes both from her parents and fighting for a better world for her kids to growi up in. Tove i still clear on one thing, its up to us to fix it now!

Wish you all a wonderful start of your week, and hope you can be inspired from Tove to do a little bit less of talking and a lot more walking!