With shareholder activism rates continuing to rise and defense strategies becoming more complex, how can IR and management teams be better prepared for activist situations? In this episode of Winning IR, Kiley Rawlins, Vice President - Investor Relations at Ulta Beauty, draws on her 25 years of experience in IR and shares insights on activism readiness and how investor relations officers should prepare for and approach potential activist campaigns.

Listen to the full episode to learn more about:

• Activism readiness: understanding the key issues and vulnerabilities that drive shareholder activism
• Communication strategies with your board and management team
• Preparing for potential activist campaigns
• Monitoring performance and comparisons with peer groups
• The importance of your advisor team and scenario planning
• Engaging with activists and shareholders
• Balancing threats and opportunities from activism

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir

While the content of your message has a large impact on how well your company is understood by investors and analysts, how you deliver your message can carry equal weight. In this week’s episode of Winning IR, Mark sits down with David Calusdian, President at Sharon Merrill Advisors. They discuss how developing your presence and communication skills can benefit IROs and Executives alike.

Listen to the full episode to learn more about:

• The importance of structured messaging
• The Communication Pyramid Model
• Common mistakes that prevent effective communication
• The role of body language 
• Improving executive communication
• The importance of effective communication in investor relations

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir

The Small-Mid-Cap landscape has changed drastically in recent years, and targeting is a key concern for companies looking to reduce stock volatility, build new relationships, and grow their company.

In this episode of Winning IR, Mark Fasken sits down with Jonathan Paterson to discuss how mid-cap companies can build effective targeting and outreach strategies.

Listen to the full episode to learn more about:

• Common objectives in investor outreach
• Increasing institutional shareholder base
• Targeting hedge funds and family offices
• Increasing liquidity by targeting hedge funds and family offices
• The importance of clear communication
• Targeting strategies for small-mid-cap companies
• Incorporating existing data into engagement strategies
• The role of social media in IR
• Crafting the perfect investor outreach email
• And more

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir