The FMCG Podcast By cover art

The FMCG Podcast

By: Consumer Hub
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  • Summary

  • This is The FMCG Podcast, where we speak with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Expect real conversations on all things food and drink, advice on how to cope with the ups and downs of the fast-paced FMCG sector, and tips on how to build and shape your career. You’ll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential. Enjoy!
    Consumer Hub
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Episodes
  • Sustainable Branding with Emma Vass and Adele Ward, Ecotone

    Sustainable Branding with Emma Vass and Adele Ward, Ecotone
    Apr 3 2024

    Rich sits down with Emma and Adele from Ecotone to discuss the ins and outs of sustainable brands and how to market them
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    37 mins
  • Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing

    Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing
    Mar 6 2024

    Timestamps

    (00:00) Intro (00:32) Intro to out-of-home activations and his role (03:00) Who are GottaBe! Marketing and how do they operate? (05:38) The approach and culture they lead with (quality over quantity) (07:08) How are they different and what are their activation missions? (08:55) What makes a great out-of-home activation? (13:07) Examples of previous activations (16:20) Challenges with activations (19:00) Future of GottaBe! and campaigns in the pipeline (21:30) Advice about building an FMCG career (26:10) Resources, books, tips and outro


    Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing
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    35 mins
  • The Chocolate Industry Deserves MORE, with Ella & Hannah-Jane of FATSO

    The Chocolate Industry Deserves MORE, with Ella & Hannah-Jane of FATSO
    Jan 31 2024

    Timestamps

    (00:00) Intro (02:10) Background of the founders (08:45) The idea behind FATSO (11:00) Mission of FATSO (14:00) How to stand out on the shelf (17:40) Leveraging social activations (21:35) FATSO discuss the range on sale! (23:50) What's around the corner for FATSO (25:00) Skills and tips for people in the industry and outro


    Rich discusses the revival of good dark chocolate with Ella and Hannah, founder and head of sales of FATSO.
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    31 mins
Career Success Economics
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