In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.

We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.

Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.

Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.

Join us for an inside look at an event that combines personal growth, business strategy, and the power of community.

In this episode, we discuss:

• The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.

• The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.

• Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.

• The importance of understanding the bigger picture and the "why" behind each member's business journey.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/376

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business?

From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale.

Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively?

Sometimes, the solution starts with us.

For those moments when letting go of a client becomes necessary, we'll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter.

The heart of this conversation is about protecting your team's energy and ensuring your spa's environment remains positive and productive.

In this episode, we discuss:

• Identifying a bad client and understanding the impact they have on your spa and team.

• Key questions to ask yourself before making the decision to part ways with a client.

• Strategies for clear communication and enforcing policies to prevent misunderstandings.

• Best practices for firing a client with dignity, including how to craft a respectful goodbye message.

• Plus, we created a sample email that you can download and use as a template.
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/375

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.

Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.

Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.

In this episode, we discuss:

• How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son's legacy and last letter home.

• The incredible impact of Debbie's foundation, America's Mighty Warriors, in providing support and healing to veterans and their families.

• The power of touch and self-care in helping veterans with PTSD, and how Debbie's foundation offers facials, treatments, and massages to those in need.

• Debbie's tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/374

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.